Franchise Spotlight: Business Services
Business service franchises perform tasks that many of Australia’s 2.3 million businesses choose to outsource.
In the franchising world business services include marketing, signage, printing, consultancy, accountancy and business brokerage, among others.
These are services that many of Australia’s 2.3 million businesses choose to outsource – and for good reason. They often lack the requisite skills internally and the incentive to hire or train staff to execute them, sometimes because they are only periodically needed (like signage) or because a third-party perspective is so invaluable (ie, consultancy).
Franchise industry trends
The skills and experience business-to-business franchisors seek in franchisee candidates obviously varies depending on the sector. Consultancy franchises, for instance, tend to favour experience in managerial positions, in certain industries or fields like finance, procurement or project management. Signage and printing franchisees, by contrast, seem to come from a wider range of backgrounds.
Whatever your preferred business services franchise, buying a franchise confers (providing you do your market research) a trusted brand, proven business model, and training and support in a range of areas. The usually family-friendly office hours are seen as good news by many franchisees too.
The FocalPoint franchise provides business coaching and training based on techniques popularized by self-development guru Brian Tracy and the skills and experience of its coaches. The franchisor seeks candidates with a strong work ethic, a talent for building relationships and an entrepreneurial mindset.
IOB Business helps businesses with something that, due to Covid-19, is more important than ever: their online presence. Franchisees, who can generate more than 10 different revenue streams, help organisations optimise their websites, ecommerce functions, booking portals, social media output and customer reviews.
Similarly, Eazi-Sites builds websites for the many local businesses that statistics show lack the skills to upgrade slow, outdated domains. Joining other 250-plus global entrepreneurs, franchisees can launch their own business in under two weeks and generate a return on investment after building just four websites.