Franchise Spotlight: Signs and Printing
Myriad revenue sources, repeat business and regular business hours among the attractions for would-be franchisees.
Australia is categorized as a high growth market in Mordor Intelligence’s analysis of the global printed signage industry.
Technological advances such as inkjet printing are ramping up quality, lowering costs and turnaround times, and removing constraints on creativity and short runs. The rise of 3D printing, meanwhile, creates a new world of possibilities.
Franchise sector analysis
Signage and printing franchises can design and print marketing collateral, signage for retail stores, lobbies, showrooms or vans, and provide virtual offices and courier services, among other business services.
Aspiring franchisees rarely need experience in the signage or printing sectors, with commercial savvy and an aptitude for customer service the kind of attributes prized instead.
If they can make the grade, large, stable demand, multiple revenues, significant repeat business, regular business working hours and head office support in everything from lease negotiation to marketing strategy are some of the standout perks.
Mail Boxes Etc , which has more than 2,500 locations globally, says franchisees effectively get three businesses for the price of one.
As well as design, print and copy services, it provides private mailboxes, virtual office services, and overnight courier and freight services.
Minuteman Press , another industry giant, says it can “produce anything you can put a name, image or logo on”.
With more than 950 locations worldwide, it also offers multiple revenue streams as well as capped franchise royalties.
Signarama is another heavyweight, with more than 700 stores worldwide.
It offers all manner of signage, large format printing, and services that include brand audits and sign maintenance.
Speaking Roses , which remarkably doubles as a florist and printing franchise, offers something rather different.
Franchisees offer a truly unique service, which has been used by Tom Cruise and featured at the Oscars, involving printing personalized messages onto live fresh flowers, fruits and edible products.