Franchise Spotlight: Travel
Travel agency franchises save customers the hassle of sorting flights, care hire, accommodation and itineraries.
Nearly two in three Australians typically take a domestic holiday each year and around one in four taken an overseas holiday, according to statistics from Tourism Research Australia.
Whether it’s a cruise, package holiday or backpacking trip, holidays can involve a lot of planning. Travel franchises aim to save customers the effort involved by curating travel experiences to suit their preferences and budget.
From flights and car hire to accommodation and itineraries, these modern travel agencies promise a friendly, expert, personalized service, usually supplemented by a website through which customers can book their own deals.
Franchise sector analysis
Franchisees must generally have strong interpersonal skills, a passion for travel, and a commitment to securing customers deals that meet their needs not those of the travel agency.
Independent travel agency owners sometimes choose to rebrand their business under the franchise umbrella to benefit from their brighter brand spotlight, buying power, knowledge of industry trends, and training, support and resources.
Travel Associates offers personalised global adventures at the premium end of the market. However, the franchisor says that the buying power of its owner, travel agency giant Flight Centre Travel Group, lowers prices for customers and provides “very generous returns” for franchisees.
Helloworld Travel franchisees operating in Australia and New Zealand sell travel services and products from around the world for a company that has been named Best Travel Agency Brand by the Travel Agents Association of New Zealand four out of five years between 2014-2018.
Curating experiences that are often “off the beaten path”, iTravel claims to be the first digital tour operator to augment travel expertise with cutting-edge data analysis to craft trips that match customer preferences at the lowest possible prices.
Finally, HolidayXP says it offers several investment tiers for would-be franchisees and gives customers a combination of great value, customer service and travel expertise.