Franchise Spotlight: Tech Service
Featuring innovative education, digital marketing and web development franchises, among others.
The future of tech service industries looks bright with statistics showing that the global pandemic has intensified our reliance on digital technologies.
Tech service franchises capitalise on such industry trends by meeting demand for specific digital services or supporting offline activities with innovative technologies that cut costs and prices and improve the customer experience.
Drawing on significant buying power and years of experience, tech service franchises have the knowhow, resources and time-honed business model to innovate and effectively adopt the latest technologies.
Franchisees, who undertake intensive training at the outset, seldom start their business with specific experience in the sector or technologies at hand.
They often have the freedom to work from home and choose their own working hours too, especially when services are delivered online. And without premises, as is often the case, start-up capital and ongoing costs are generally kept reasonably low.
Franchise market analysis
Educational franchises are very much at the forefront of technological innovation. For instance, Algorithmics teaches programming and maths skills both online and offline to school-age children in 35 countries, with students learning teamwork, critical thinking and logical reasoning skills through projects including making cartoons and video games.
Digital tools help School is Easy Tutoring (SIE) franchisees to run their franchise from home, coordinating a team of professional tutors to provide one-to-one sessions.
The SpinDealsapp, meanwhile, helps businesses burnish their brand through a ‘spin the wheel’ game that gamifies the distribution of coupons and special offers to customers.
Digital agency franchises iOB Business and Big Rock Digital help franchisees fashion and implement a digital marketing strategy and improve their website, social media channels and other digital assets.
And franchisees of Eazi-Sites and Eazi-Apps build websites or apps respectively, with four clients all it takes to break even on their initial investment, the franchisor claims.