Franchise Spotlight: Pizza
Food industry experience is not generally required to become a franchisee with some of franchising’s most stellar brands.
Pizza franchises include some of the best-known fast-food brands globally, with Domino’s and Pizza Hut the two biggest players in Australia.
Domino's Pizza is in fact the largest pizza company in the world, with more than 17,000 stores in 90 countries. Exclusively focused on delivery, the brand has been well insulated from the effects of Covid-19 too.
New franchisees receive a 12-week intensive training program, followed by one-week’s in-store assistance from a franchise trainer. Once their store is established, franchisees can potentially supercharge their income by taking on additional outlets.
Pizza Hut , the venerable restaurant and pizza delivery franchise, has around 270 outlets across Australia. It gives franchisees an eight-week on-boarding program and two weeks’ one-to-one operational support when the store opens.
The franchisor says it finds high visibility, high footfall locations with easy access and ample parking space for franchisees.
A focus on “authenticity” and the use of “finest ingredients” in “unique combinations”, meanwhile, has seen Australian pizza delivery franchise CRUST grow to more than 120 outlets across the country. None of this trio specifies food industry experience as a pre-requisite – although Pizza Hut says it’s preferable – instead favouring entrepreneurial, hardworking candidates with a talent for customer service.
Pizza industry trends
The Covid-19 pandemic has squeezed revenues in the $3bn sector, although delivery and takeaway operators have been exempt from lockdown restrictions. Operators that can offer quality pizza at low prices will surely thrive amid the short- to medium-term economic turmoil.
The long-term future of the industry looks brighter, with market research firm IBISWorld citing population growth in the outer suburbs of capital cities as opportunities for new franchise markets. Its analysis concludes that intense competition among franchised and non-franchised operators alike will drive product innovation and greater technology expenditure.