Franchise Spotlight: Decorating
Decorating franchises are resilient during pandemics and recessions alike.
A decorating franchise might decorate the interior or exterior of homes and businesses, or sell decorating equipment and materials.
To most people, decorating means painting and wallpapering. The Jim’s Professional Painting franchise is perhaps the largest purveyor of these services, with a presence in all Australian states.
However, there is also some overlap with home improvement franchises, with decorating franchises also potentially installing or selling flooring, blinds, curtains, lighting, furniture and so on.
Decorating market trends
Revenue growth in the $7bn painting and decorating sector has been driven primarily by new builds and residential renovation work, according to an IBISWorld analysis. The market research firm also projects a moderate industry growth rate over the next five years.
Many small-scale operators, it adds, will likely benefit from the eventual recovery in the ailing residential construction market, while a projected drop in non-residential demand will harm some larger operators.
Demand has held up during the coronavirus pandemic, albeit supply chain disruptions have caused shortages in building materials and skilled labour. Since decorating is generally a comparatively inexpensive way to enhance a living environment or the chances of selling property, this is a recession-resilient sector too.
Decorating franchises dissected
Some franchisees do the decorating themselves. As such, they generally need relevant industry experience and qualifications and may want to relaunch their existing decorating business under the franchise brand. Some other franchises, by contrast, involve recruiting and coordinating a team of tradespeople and running other business functions.
Whether you’re a tradesperson or a salesperson, having support in the disciplines where you lack expertise is a compelling advantage of franchising and offers hope for shorter, more flexible working hours. Aspiring franchisees should look for brands with a strong reputation for workmanship, punctuality, and professionalism, and giving franchisees the support and resources they need to succeed.