Franchise Spotlight: Care
Mostly offering in-home support and medical care, franchises are expanding rapidly to meet growing demand.
Australia’s growing over 65s population is projected to grow for many decades to come, statistics show. This shows growing demand for the $23bn aged care sector, while a long-anticipated government scheme is finally helping to plug the funding gap.
News of the global pandemic will likely have made aspiring care franchisees even more diligent in choosing a brand that puts people before profit (and prioritizing the former should foster the latter anyway).
Competence and stringent compliance with regulatory obligations – enforced by the Aged Care Quality and Safety Commissioner – are also under the spotlight.
Franchise industry trends
Over the past decade, government reforms have precipitated a wave of new private-sector providers, including many franchises, most of which provide care services to clients within their own homes.
Some specialize in particular disabilities, with the Senior Helpers franchise, for instance, having dedicated programs for Alzheimer’s, dementia and Parkinson’s care.
Nurse Next Door, meanwhile, says it builds care plans to suit the person not “plug the person into the package”, and gives franchisees some leeway to adapt the business model to meet their clients’ needs.
Capital Guardians is an outlier in terms of the service provided – an automated financial system for care service providers – and the franchising model: no upfront fees are paid by franchisees.
Candidates don’t necessarily need previous care sector experience, though it might be viewed favorably. If they are selected to represent the brand, the franchisor provides ongoing operational and compliance support and tools to help them recruit and manage staff, attract new clients and offer the best possible care to existing clients.