Beauty franchises span both the sale of cosmetics and personal care products and the provision of hair, beauty and cosmetic treatments.

Australia’s beauty and personal care products market is projected to be worth more than $9 billion by 2025, growing about 4.5% a year, according to statistics from market research firm Mordor Intelligence.

Growing disposable incomes – Covid-19 blip aside – have seen consumers spend increasing amounts in these categories, of which colour cosmetics and skincare are the fastest growing.

Beauty service providers are, unlike traditional retailers, unaffected by ecommerce, with IBISWorld forecasting demand for this $7 billion market to grow robustly in the five years to 2025.

Beauty products and services are popular with a range of demographics, mostly women but increasingly men too, with millennials particularly frequent purchasers. Instagram influencers and beauty bloggers now have a global and potent influence on the purchases made by younger consumers.

Franchise market analysis

Would-be beauty franchisees don’t usually need experience in related sectors to make the grade. Instead, determination, commercial savvy, interpersonal skills, and a passion for the sector are the kinds of attributes sought.

Founded in Paris in 1936, the Ella Baché franchise has 120 salons and 39 David Jones stores across Australia and offers a range of skincare treatments.

Essential Beauty , a body piercing specialist, says it helps franchisees find the optimal location at the lowest possible rental, design and fit out their salon, and with online and hands-on training.

Unique Laser clinics offers laser hair removal, cosmetic injections and other cosmetic treatments, and claims to have the backing of leading cosmetic doctors and exclusive rights in Australia to the world’s most advanced lasers.

Finally, Laser Clinics Australia has 150 clinics around the country and provides laser hair removal, cosmetic injections, skin treatments, and ‘CoolSculpting’ at “affordable” prices.