Viral Food Truck with 230K+ Followers – $20K+ Monthly Sales | High Margin Healthy Street Food
**Expressions of Interest**
An exciting opportunity to acquire a highly profitable, fast-growing food truck concept that has captured attention across both social media and the street food scene.
Built around loaded jacket potatoes – a classic 90s staple now experiencing a global resurgence, this concept combines nostalgia with modern food trends. While the category has gained viral exposure through TikTok, the product itself is far more than a passing trend. Jacket potatoes have long been a simple, healthy and affordable takeaway option, and their versatility continues to attract a wide range of customers seeking fresh, satisfying food without the heaviness of traditional fast food.
With over 230,000 followers on TikTok, the brand already enjoys strong social media traction and a loyal customer base, resulting in consistent repeat ordering and outstanding 5-star reviews.
Currently operating from Moorabbin, the business generates $20,000–$22,000 per month in takings while trading only 6 days per week from 4pm–9pm. Demand already exists for lunch service and later evening trading, presenting immediate opportunities to grow revenue.
The truck itself is new, clean and professionally fitted, featuring high-quality equipment including a specialised UK-imported spud roasting oven designed specifically for efficient high-volume service.
Importantly, the month-to-month lease ($857 per month) provides exceptional flexibility. A new owner can continue operating from the current location or take advantage of the truck’s mobility by servicing markets, festivals, events and other high-traffic locations.
Key Features
$20,000–$22,000 per month in takings
Extremely high profit margins
Over 230,000 TikTok followers with strong brand engagement
Proven concept combining nostalgia, healthy food and viral marketing
Currently trading only 4pm–9pm – major growth potential
Month-to-month lease allowing roving locations or events
High-quality equipment including specialised UK spud roaster
Simple menu and very easy to operate
This is a turnkey, scalable street food concept ideally suited to an owner-operator, food truck enthusiast or investor looking for a business with both strong online presence and long-term product appeal.
The foundations are already in place — strong branding, loyal customers and a concept that continues to gain momentum.
Ref: B15020
