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Under Value - Online Fitness Business Incl. Stock For Sale

Melbourne, Victoria, Australia
Asking Price:
$15,000 (AUD) Inventory / Stock included
Sales Revenue:
Not applicable
Cash Flow:
Not applicable

– Brand New Business
– Unique Products
– Work from Anywhere

With the Australian fitness industry generating well over $3 billion per annum, demand for home-based exercise products and fitness equipment in Australia has increased significantly in the last few years.

This exciting home based business provides the perfect launching pad for an astute buyer looking at capitalising on the ever growing fitness industry.

Each of the beautifully packaged and branded fitness product bundles provide a portable, convenient and cost effective solution to the up and coming or seasoned fitness enthusiast or sports person. Each package includes the following:

All the groundwork has been done and everything is in place to start receiving orders, with branded products already packaged and a fully functioning Shopify website currently in place.

As a new business venture there is no sales history with the business as it has only recently been set up, with only a few orders sent to family and friends.

Business Highlights:

-New home-based online eCommerce business ready for you to take over

-This is a start-up business opportunity with NO previous Sales History – No Financials will be Provided

-All the sourcing, branding, packaging, importing/shipping from the manufacturer, and local warehousing has been organised.

-Marketing collateral including professionally branded videos and photos are also included in the sale.

-National Opportunity – Run from anywhere in Australia!

Assets Included in the Sale:

* 1,990 units/sets of Inventory in stock with a resale value of $79,600 (RRP of $39.99 per set)
• Fully optimised Ecommerce Ready Website (Shopify)
• Brand name Trademarked in Australia until 2030
• Transfer and ownership of Domains
• Transfer of hosted database
• Full Branding and package designs in place
• Professionally designed logo
• Professionally designed videos and images
• Transfer of all master graphics, banners and logos
• Buy Now Pay Later options (Zip Pay) established on Website
• Facebook business page setup
• Instagram business page setup
• Comprehensive site contents/files
• All Stock currently in storage (not 3PL) costing $320 per month, however the buyer has the option of storing at home initially (at no cost) or in 3PL warehouse (at an additional cost) where ordering and shipping is automated through the website (details can be provided of 3PL in Melbourne)
• Established Social media accounts (Facebook 15K followers, Instagram 990 followers)
• Established Supply Chain arrangements including:
- Manufacturer & Supplier Contracts/Relationships
- Shipping Contracts/Relationships
- 3PL Warehouse Contracts/Relationships
• List of Social Media Influencers including full contact details
• Communication and negotiation templates to use when working with Influencers


• Sell existing stock only and generate a high return (approx. $64,000 profit based on RRP with minimal overheads)
• Adding new products (physical and digital)
• Selling on local and international Amazon and eBay marketplaces
• Expanding and promoting through existing and new social media accounts
• Promotions through Influencers across social media
• Promotions through paid advertising
• Selling at markets/stalls
• Engaging / promoting through sports clubs (e.g. football, soccer, rugby, boxing, tennis, baseball etc.)
• Promoting to current networks, followers, customers etc.

Reason for Sale

The business was originally scheduled to launch in early to mid-2020, however the impacts of COVID-19 have required all my time to be heavily dedicated to my work due to the industry I work in - which continues to this day. As such, the business is currently idle and ready for the new owner to take over and start generating strong returns.

As outlined, the selling price of the business has been marked down significantly (well below the raw cost of manufacturing and shipping the goods), as I do not have any spare time to dedicate to the business and need to free up capital for other priorities. Only serious enquires only please, any offers that are well below the listed price will not be considered.

Buyer Profiles

* Generate a quick return on investment and high profit potential
* Favourable for supporting an already existing business (e.g. personal trainer or fitness enthusiast) in the sports/fitness sector
* Excellent for those looking at earning a side income without all the headaches of setting up and preparation
* Ideal for buying and then selling on quickly after growing the business.

For more information, please contact me on the details provided.

Property Information


Online business

Business Operation

Reasons for selling:

The Seller is currently heavily focused on other opportunities and is seeking a quick sale to free up capital.

Trading hours:


Years established:

Other Information

Support & training:

Full overview and particulars to be provided relating to:
*Shopify website
*Automated ordering/shipping process (if desired through 3PL)
*Social media influencer contacts and communications

Inventory / Stock value:
$19,900 (AUD) - included in the asking price
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Related Documents:
Home based:
This business can be run from home.
This business can be relocated.

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