TOAST IT ! __ ICONIC TOASTIES & SPECIALTY COFFEE.
MOORABBIN & MALVERN EAST | OFFERED AS A PACKAGE | EXPRESSIONS OF INTEREST
TOAST IT! is a well-established, dual-site hospitality business specialising in gourmet toasties and specialty coffee, trading from Moorabbin and Malvern East and offered for sale as a single package. This is a turnkey, branded café platform with strong revenue growth, secure lease tenure, and meaningful normalised owner earnings.
THE BUSINESS
TOAST IT! has established itself as a distinctive presence in Melbourne's daytime food retail scene. The concept is built on a deliberately narrow but well-executed offer: barista-grade specialty coffee paired with a signature range of gourmet toasted sandwiches. This focus has enabled the Business to deliver consistent quality, tight cost of goods, and a highly efficient operating model across both sites.
Moorabbin (Tuck Street) — the original store sits in a rapidly evolving industrial pocket that has shifted from traditional workshops and manufacturing into a thriving mix of breweries, eateries and creative businesses. The site benefits from very low rent relative to turnover and a renewed lease to April 2031, delivering exceptional occupancy cost and long-term tenure for an incoming owner.
Malvern East (Waverley Road) — the second store extends the brand into a busy residential and commuter catchment. A generous café footprint, strong local appeal and a lease to December 2028 plus a further 3-year option to 2031 make it an ideal complement to Moorabbin, capturing both neighbourhood and passing trade in a popular strip setting.
Together, the two venues form a cohesive, brand-consistent operation with shared systems, common suppliers, and a repeatable operating rhythm — a rare combination in a market where most independent cafés and QSR businesses are single-site and owner-dependent. The dual-site structure diversifies income and reduces reliance on any one location.
MENU STRENGTHS
TOAST IT! has built its identity around a focused, craveable and highly recognisable menu: premium gourmet toasties, kids’ toasties, quality coffee and a deliberately streamlined daytime offering.
The menu is centred on a signature toastie range prepared on premium sourdough, alongside gluten-free and vegetarian/vegan options. The model is simple to operate, fast to execute, easy to train and designed for high throughput across dine-in, takeaway and delivery.
Signature Toasted Sandwich Range — differentiated by considered flavour combinations, quality ingredients and consistent execution across both venues. The category benefits from strong customer familiarity, high perceived value, and excellent portability for takeaway and delivery.
Specialty Coffee Program — a genuine drawcard and a critical margin contributor. Barista-standard beverages, quality bean selection and consistent extraction underpin repeat weekday trade and reinforce customer loyalty. Coffee sits naturally alongside the toastie range, generating strong basket sizes at peak periods.
AWARD-WINNING SIGNATURE PRODUCT
TOAST IT! has recently been named the winner of Nova 100’s Best Toastie in Melbourne competition, featured on the Jase, Lauren and Clint Breakfast Show. With the program reaching more than one million listeners daily, the recognition provides significant third-party validation for the brand’s core product and strengthens its profile across the Melbourne market.
This is a powerful brand asset: a signature product with genuine public recognition, proven consumer appeal and a story that can continue to be leveraged through local marketing, social media, PR, menu positioning and future site expansion.
MENU ECONOMICS
- High gross margin categories (coffee and toasties) at the core of sales.
- Limited perishable inventory relative to full-service cafés, reducing wastage.
- Repeatable, standardised preparation that supports peak-hour throughput.
- Natural add-on opportunities across beverages, retail coffee beans and complementary snacks.
- Menu structure translates seamlessly to catering, corporate orders and delivery platforms.
DELIVERY SECTION
Delivery Is Already Working
- TOAST IT! is not entering the delivery market—it is already performing strongly within it.
- Both stores are heavily featured on Uber Eats and are reported to sit within the top 20% of store sales across Australia and New Zealand. The toastie-led menu is naturally suited to delivery: portable, fast to prepare, familiar to customers and capable of retaining quality in transit.
- This established delivery performance gives an incoming purchaser immediate exposure to a proven digital sales channel, while also presenting further opportunity to optimise menu engineering, promotional campaigns, customer retention, direct ordering and platform visibility.
OPERATIONAL SIMPLICITY
One of TOAST IT!'s most compelling attributes is the operational discipline that underpins both venues. The format has been intentionally engineered to be simple, repeatable and low-friction — attributes that materially reduce risk for an incoming owner and create a clear pathway to further scaling.
- Streamlined menu keeps food costs tight, wastage low, and service fast.
- Compact kitchen and service footprint suited to fast-turn, high-volume trade.
- Consistent processes and standards across both venues, enabling cross-site staffing and simplified training.
- Established supplier arrangements for coffee, produce, bakery goods and packaging.
- Trained team in place at both sites, including experienced baristas and floor staff.
- Documented recipes, systems and processes suitable for scale across further sites.
- Daytime trading hours that support a strong lifestyle balance for an owner-operator
For an owner-operator, TOAST IT! offers a business that can be stepped into on day one without needing to reinvent the format or rebuild operating procedures. For a restaurant group, the simplicity of the model supports further replication under existing management infrastructure without introducing operational drag.
HISTORICAL FINANCIAL PERFORMANCE
The Business has demonstrated consistent trading performance across both venues, supported by a loyal customer base and disciplined cost management. There is meaningful historical owner benefit through wages, superannuation, drawings and discretionary expenditure, with preliminary normalisation indicating materially stronger maintainable earnings.
Detailed financials — including profit and loss statements, coffee volumes, and reconciled sales reports — are available to qualified parties on request following execution of a Confidentiality Deed.
Return Profile — TOAST IT! presents a strong return-on-investment profile relative to comparable independent QSR opportunities in Melbourne. Both venues benefit from established trading patterns, recurring local customer flow, and a fixed cost base that has been rationalised through the vendors' ongoing operational refinements. The dual-site structure provides diversified income and mitigates single-location concentration risk.
LEASE TENURE
- Moorabbin (Tuck Street) — renewed lease to April 2031. Exceptionally low rent relative to turnover.
- Malvern East (Waverley Road) — lease to December 2028, plus a further 3-year option extending to 2031.
- Overall tenure secured across both sites to approximately 2031 — a rare position for a dual-site QSR opportunity at this price point.
GROWTH POTENTIAL
TOAST IT! is presented as a stable, profitable trading business in its current form. The operating model provides several clearly identifiable levers that an incoming owner-operator or restaurant group can pull to drive additional revenue and profitability. None of these growth pathways are speculative — they represent commercially proven strategies within the QSR category that have not yet been fully exploited by the current ownership.
