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With a strategic buyer who has the infrastructure in place to absorb operations and the marketing skills/budget to truly scale the brand, this business can easily become a $100M brand! While it is preferable for the owners to sell the business outright, they will also consider the possibility of a partnership with an investor acquiring a minority or majority percentage the company.
The confectionery market is a multi-billion dollar industry. According to Statista, confectionery sales amounted to nearly 34.9 billion U.S. dollars in 2015 in the U.S. market and are expected to reach 38.1 billion U.S. dollars by 2020. A trend that has spilled over into this huge market is the increasing awareness of consumers toward food ingredients and the demand for better options for both personal health and the environment. The inclination toward cleaner eating has extended to sweets along with a demand for healthier treats.
Ahead of its time, this homegrown business entered the natural marketplace in 2012 with two owners who partnered to create a healthy sweets recipe. Today, the company is a nationally recognized brand offering 24 flavors of its candy product. It uses only premium ingredients and a proprietary cooking process for manufacturing. The product is created, packaged and shipped from its warehouse/production facility in Washington State, with a current inventory value of approx. $205k. Product is sold thorough Large Big Box Retailers, National Vitamin Store Chains, Regional and National Distributors, Pop Up Shops, Amazon, and the brands own online store.
With today’s consumers opting for healthier diets, cleaner eating has extended to sweets resulting in a demand for healthier treats trending in the confectionary marketplace. With promising industry trends and its own history, this is an incredible company with tremendous potential still ahead.
Building upon its well-established foundation and nationally recognized brand, this business is perfectly positioned for a new owner to take to the next level of growth. Strategies for future business growth and profitability include: phone sales and targeted email campaigns, continue to expand accounts in various markets, attend table top shows and allocate resources for direct response marketing.
The site’s competitive edge lies in the product itself - it is unique and superior to any on the market!
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