- Opportunity to acquire long-established regional bakery & strategically positioned commercial freehold
- Strong reputation for quality products & friendly country service
- Services a broad & diversified customer base
- Established wholesale supply arrangement in addition to retail trade
- Business & Freehold benefit from growing tourism
Swifts Creek Bakery presents an opportunity to acquire both a long-established regional bakery business and a strategically positioned commercial freehold within Victoria’s High Country tourism region. Acquired by the current owners in 2007, the business has built a strong reputation for quality products, friendly country service and its highly visible position along the Great Alpine Road between Bairnsdale, Omeo, Dinner Plain and Mount Hotham. In 2023, the business relocated from a side street to its current prominent main street location, significantly improving exposure to passing tourist and local traffic and strengthening both the business profile and underlying property asset.
The bakery services a broad and diversified customer base including local residents, workers, tourists, motorcyclists, caravanners and alpine visitors from surrounding districts including Omeo, Benambra, Ensay and Cassilis. In addition to its retail trade, the business has established wholesale supply arrangements with eight regional customers and has supplied fresh bread to businesses and accommodation providers at Dinner Plain for the past three years, providing a consistent recurring revenue stream.
The bakery is also strongly supported by emergency services, regularly supplying meals for firefighting crews during bushfire season, including periods of significant demand, demonstrating its operational capacity and community importance. The business and freehold both benefit from growing High Country tourism, including the Omeo Mountain Bike Park, alpine tourism expansion and ongoing regional development initiatives. Further upside exists through expanded wholesale trade, catering, celebration cakes and enhanced digital marketing.
The business operates from modern premises on the Great Alpine Road comprising approximately 340m² of improvements on a 1,026m² landholding. Renovated around three years ago, the property includes modern customer areas plus extensive rear facilities incorporating a staff kitchen, lounge/dining area, laundry, bathroom amenities and substantial storage. The rear section also provides flexibility for potential short-term accommodation, adding further versatility to the freehold asset.
Swifts Creek Bakery employs five staff, including a part-time qualified baker and casual front-of-house team, with one owner actively involved full time in daily operations, production and administration. The freehold is owned by the vendors and is also available for sale, offering a rare opportunity to secure both an established regional business and quality commercial property in a tightly held High Country location.
