Prominent Central Southport Location
Accounts Available Year End 31st March 2021
Annual Turnover £70,198
Accounts Available After Viewing
Liverpool City Region Finalist 2022
LCRTA 2021 – Finalist – Guesthouse of the Year
Eight En-Suite Rooms
Stunning Owners Accommodation
Genuine Reason for Sale
Booking.com Guest Ranking - 9.6/9.7 for the last 5 years
Beautifully Presented
Secure off Street Parking for up to Seven Cars
100yds to Lord Street and Promenade
Huge Scope for Increases in Business
Good Proportion Of Regular Guests
EPC - C
REF 7529 – Superb Freehold Hotel in Central Location with excellent owners accommodation
Blacks Brokers are pleased to bring to the market this freehold hotel located in Southport, Merseyside.
INTRODUCTION
The Braemar Southport was established in this affluent area of Southport over fifty years ago with our client taking ownership in 2016. The hotel has become very well known in this area and has a strong base of regular direct and repeat customers in place as well as benefitting from a huge amount of additional trade generated by excellent OTA rankings and word of mouth recommendations.
Our client has worked hard to increase the ranking and reputation since he took ownership and the excellent reviews on Booking.com, Google, Expedia and TripAdvisor reflect this.
The Braemar Southport also has a comprehensive website in place controlled by a very user friendly booking engine. Each Room is tastefully decorated to a very high standard with nearly all of them being fully refurbished since ownership, all the rooms are fitted with many features and facilities complementing its excellent reputation in the market.
LOCATION
The Braemar Southport occupies a very central and prominent position in the historic seaside resort of Southport. The town is reported to be bucking the retail trend with new investment coming into the town (Ref: ---.--------.--.--), such as a recent conversion of the previous indoor market into a thriving Food Court and Bar. A proposed new conference centre, redevelopment of the former BHS and previous Cinema and the Beales department store chose Southport to re-open its third store. Southport has excellent rail links with Liverpool and Manchester and has 13 major or championship golf courses within an hour’s drive. The town normally hosts many events, such as a Flower Show, an Air Show and was the location for the 2017 Open Golf Championship.
REASON FOR SALE
The business is ideally suited to a hands-on-owner-operator but due to our client’s future business opportunities, the business is now offered for sale. This presents an excellent opportunity for a new owner-operator or team to take the business to the next level, without the need for major investment.
STAFF
The business owner operates the business with the help of a part time member of staff and his partner who also works full time.
FINANCIAL DETAILS
The Braemar Southport has traded solidly since opening and our client has established a strong direct and repeat customer base. Accounts for pre-COVID years 2019 & 2020 showed annual turnover of between £65 &£66,000 and since the market has reopened the projected turnover for Mid May 2021 to End of March 2022 is £68,000. Full financial information is available upon request.
BUSINESS RATES
The business currently benefits from Small Business Rates Relief. Purchasers should enquire with relevant local authorities to confirm the rates payable.
SUMMARY
This is an excellent opportunity to purchase a long established business and property that occupies an enviable trading position with an excellent reputation in the centre of Southport. There is plenty of scope to develop the business further, with marketing campaigns and a push on social media. This is a turn key business in the centre of an up and coming town that is attracting lots of investment and development. The business itself is currently experiencing a large increase in demand, because of the recent surge in “Staycation” visitors following the relaxation of COVID restrictions. This is predicted to continue well into future, because of the uncertainty with foreign travel. Future sales opportunities include another Open Golf Championship and all the events returning in 2022 and beyond, such as the Air Show, Flower Show and all the other regular festivals and events).
