Even though research on hair care salons in South Africa is limited – and skewed by much informal activity – the hairstyling sector is a high-profile presence in many towns and cities.
As urban areas continue to grow, so does the size, influence and disposable income of the professional middle classes – as well as the number of people employed in appearance-conscious environments.
Facts and figures
- A report from news24 suggests that relaxing is the most popular hair-care treatment in South Africa’s hair salons. This is estimated to constitute up to 80% of all business.
- A global market leader in all aspects of hair care, L’Oréal opened South Africa’s first Professional African Salon Institute (
LPASI) at Braamfontein in 2014. Students receive practical and theoretical training, and after graduation are offered placements in L’Oréal salons or help to open their own salon. (Information from the French Embassy in Pretoria).
- The South African hairdressing industry divides into two main sectors: a large Afro sector and a much smaller Caucasian sector. It is estimated there are around 34,000 Afro salons and some 3,000 Caucasian hairdressing salons in the country. Though the Afro turnover is unknown, Caucasian salons are reckoned to turnover R150 million per month on services alone.
The black hair industry is the largest sector and continues to grow. Employees are mostly women,
who also make up the majority of the informal segment of the hair care market.
Salon activities mainly fall into two broad categories: ‘dry hair’ processes such as wigs, weaves and hair extensions, and ‘wet hair processes which include chemical relaxers as well as shampoos and conditioners. Relaxing and African hair styling
There is also a demand for newer service combinations, for example, adding a
Hair is a key aspect of personal appearance and people adopt suitable styling, cuts, and
Consumers are also becoming more discerning and health-conscious in their choice of services. This has created an increasing demand for products which are less damaging to hair, as well as a shift towards more natural, chemical-free styling and a tendency for women to want to grow their hair out.
Market growth in South Africa is restricted by the rising cost of living, as well as by the need to increase education and training facilities.
And even though hair relaxing remains big business, there is now a global trend towards natural hair and treatments.
As more and more women adopt natural styling (some estimate the numbers may soon be approaching 50%), there is a further concern that natural treatments and chemical-free products are considerably more expensive, a fact which may well serve to depress growth.
Licences and permissions
Even though no trading
Not only will this give access to important industry facts and knowledge, such associations can often offer valuable support if you encounter business problems.
If you are planning a new business start-up, or wish to modify an existing location, it’s also imposed by business zoning laws. Company registration will still be necessary, and of course, you will also need to notify the tax authorities.
Your business will also need insurances (e.g. public liability cover) and if you hire staff you must also comply with employment legislation.
South African hair salons are expected to deliver a broad range of stylings and treatments. And though hairdressing qualifications such as the National Certificate in Hairdressing are available, workers will also need to develop additional skills.
These may include hair
Buying a business
Purchasing a fully-fledged business is one way to avoid the risks associated with starting a new business venture. However, this means you must do your homework carefully to ensure any enterprise you hope to buy will be suitable. For example, is it in the right location to match the image you wish to create, and is there space to carry out all the services you wish to offer?