Facts and figures*
- Industry revenue of $526.8 million is expected to grow annually by 2.8%, to reach $558.9 million by 2018
- There are nearly 2,500 car wash businesses in the country
- 43% of car owners regularly use commercial car washes
- Popular locations wash around 700 cars per week
- A six-bay car wash with vacuums costs approximately $1.5 million (Source: CEO, Australian Car Wash Association, Sydney Morning Herald)
*Source (apart from final bullet point): IBISWorld Industry Report: Car Wash and Detailing Services in Australia
The Australian car wash industry is on the rise, with revenue growing 2.8% a year and expected to reach nearly $584.1 million by 2019-20, according to IBISWorld.
There are 740 cars per 1,000 people in Australia – a higher rate of car ownership than all but six countries in the world.
And restricted by water restrictions to a labour-intensive sponge and bucket at home, 43% of car owners in the country regularly use commercial car washes – so it’s easy to see why you can count on strong, stable demand in this sector.
It’s a simple business model in terms of handling transactions. "Suburban car washes are cash or credit card businesses, so there are no debtors to invoice or chase," Diane Ross, a Melbourne-based car wash owner, told The Sydney Morning Herald.
Furthermore, she adds, “should an attendant be suddenly ill or for any other reason not turn up for the shift, the business can still run effectively – as it does outside of normal nine to five business hours. So labour problems are minimal."
Returns are highly variable, however, depending on the condition and amount of equipment on site. Ross – also CEO of the Australian Car Wash Association – says the average car wash would not survive on less than $200,000 turnover per year.
Factors underpinning burgeoning demand
According to IBISWorld, lifestyle and environmental awareness are playing a big part in car owners choosing to outsource car cleaning. Here are some factors driving strong demand for car washing services:
Lifestyle. Washing your own car is time-consuming and not much fun. No wonder many people prefer to make what is a modest outlay – roughly between $6 to $15 – to liberate precious leisure time from menial tasks.
Practicality. The rise of apartment and townhouse living means many motorists don't have a lot of space in which to clean their car. Using self-service facilities at the local car wash is a great alternative with the bonus of more efficient equipment.
Water restrictions. The droughts of 2002-2003 and 2009-2010 prompted the government to impose water restrictions on citizens, so the local car wash immediately became the best option. Although many restrictions are no longer in effect, people got into the habit of using a third party.
Environmental factors. There is an element of green conscience at play too. People are becoming more aware of not only water usage but also the polluting effects of water runoff in residential car washing. Car wash services tend to use superior water efficiency methods and recycle most water used.
More pleasant waiting experience. The industry has wised up to the fact that customers were bored while waiting for their car to be cleaned when they could be spending more money – on coffee, snacks and other goods and services.
Growing numbers of car washes are seizing the opportunity to generate other sources of income from this steady stream of customers.
These days, when you pull into a car wash for a service, you probably wouldn’t be surprised to see a cafe on site serving gourmet coffee while you wait.
What’s perhaps more unusual is seeing people conduct a weekly business meeting there. But increasingly, the car wash is becoming a place where local entrepreneurs multitask – closing a deal while sprucing up their wheels.
Value adds like free wifi access and plush waiting rooms can also leave a positive impression. Some inventive owners have even introduced a dog-washing service.
For many people, one car wash is much like another and the nearest one will do. However, offer a few extra conveniences and you can keep customers loyal.
Car wash types
There are three basic types of car washing equipment: automatic systems, self-service bays and full-service hand washes. Or the budget, premises-free alternative is to buy a van kitted out with cleaning equipment to take the service direct to homes and businesses.
Depending on demand and budget, a car wash facility may have one or a combination of these. The 2015 IBISWorld report breaks down the prevalence of each type:
- Self-service bays: 37.5%
- In-bay automatic: 35.5%
- Conveyor tunnel: 11%
- Manual car wash: 11%
- Mobile car wash: 5%
As technology improves and customers demand more convenient options, the services on offer are expected to change to suit the market. In-bay automatic washes and conveyor tunnel washes will likely become more widespread, and services, in general, more automated.
Formula for success
Customers are entrusting their second-most-valuable possession (and probably most valuable if they don’t own their home) to your care. A reputation for thorough, careful and brisk car cleaning is paramount – especially in a world where car washes are now rated online via Google My Business.
IBISWorld also suggests that the following factors are important in a car wash’s fortunes:
- Proximity to key markets. Is there a residential area nearby? Is the business on a busy highway or thoroughfare?
- Loyal customer base. Is the business providing a consistently excellent, brisk service – and perhaps providing a comfortable waiting area with coffee and snacks while customers wait?
- Use of latest technology and techniques. Is it deploying tools that clean cars more effectively, more quickly and more cost-effectively (therefore wider margins or lower prices)?
- Environmental awareness. Does the car wash have strong eco-credentials – and is it championing this fact in its marketing?
Find out more about running a car wash here.