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The Business Buyer and Seller Market- A Survey

Australia has hundreds of entrepreneurs that are ready to use their cash to invest in businesses as asking prices fall in the wake of the COVID-19 crisis.

The global pandemic drastically changed markets around the world. So, we conducted a survey in order to gather data on what business buyers are planning and what sellers can expect.

The results revealed a positive outlook for anyone who is looking to sell their business as cash-rich buyers are on the hunt for a good investment. If sellers are able to appeal to them, they will find that they may be in demand.

  • 61% of business buyers in Australia have more than $200 000 in cash to use as a deposit.
  • 94% of business buyers in Australia expect asking prices for businesses to come down due to the Covid-19 crisis.
  • 83% of buyers in Australia have not changed the kind of business they want to buy due to the pandemic.

Among the buyers surveyed, 47.9% of buyers looking for a business on our site have been looking for a business to buy for more than 6 months. Combined with the knowledge that almost 70% of those surveyed are not changing the kind of business that they want to buy, sellers can be confident that buyer’s desires have remained on course during the pandemic.

However, 67.23% of those survey was expecting that the asking price of potential business purchases would come down. Keep an eye on other similar businesses in order to gauge how you can keep the value of business competitive.

The outlook for business sellers in Australia looking to make a sale in the current climate is positive with 52.94% of buyers surveyed are looking to invest their cash in a worthwhile business.

This is really positive news for anyone looking to sell in the current climate. Find out more about how can help you sell a business here

Faye Ferris

About the author

APAC Sales & Marketing Director for, the world’s most popular website for buying and selling businesses globally and attracting over 1.5 Million visitors each month. To contact Faye please email [email protected]


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