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HowToSellYourSelfToAFranchisor

How To Sell Yourself To A Franchisor

The franchisor is selling you their brand, they’ll want to know you’re the right fit.

When you buy into a franchise, it’s not as simple as signing the contract and paying the fee. The franchisor is selling you their brand, what they’ve built up and established in the market - so they’ll want to know you’re the right fit. Here are our three Ps to perfect your pitch.

1. Prepare your application

Do your research. If you’re in business already, identify key themes that you already have in common with the franchise. Perhaps it’s a commitment to and proven performance of customer service? If you are applying in the hope of leaving paid employment to become your own boss, what experience can you offer the franchise that will demonstrate your ability to make it a success?

2. Practise makes perfect

It may feel awkward preparing a pitch and reading it in front of a mirror, but it’s absolutely the best preparation for a live presentation. It doesn’t make you over-rehearsed, it makes you well-presented. Once you know your pitch inside and out, you will come across as relaxed and confident - half the battle to selling yourself!

3. Present like a pro

You know those presenters who sound and look totally at home? While some have a natural flair, much comes down to knowing their subject and being prepared. Take these tips into your presentation:

  • Be specific about your skills and experience, and how they will benefit the franchise
  • Don’t oversell yourself: authenticity is key
  • Have three or four main messages, with supporting statements for each, that you can use confidently without being repetitive
  • If you’re already a business owner, and your business has relevance to the franchise, prepare your own company backgrounder to take along
  • Dress appropriately - while Australia has a relaxed vibe, if you’re applying for a franchise in the professional services space, please don’t dress like it’s a lawn-care franchise!
  • Make use of silence. Being able to sit with a lull in a conversation is a great leadership tool and demonstrates confidence.
  • Invest in presentation software - go beyond death by Powerpoint and look at more interactive, design-driven tools like Prezi.
  • Don’t worry about the fine print when you are at presentation stage. Instead, allow yourself, your expertise and your personality to shine. There will be sufficient time in follow up to ask questions in regards to contracts and franchise agreements.
  • Listen to your gut. When you research a franchise, you will know if it’s a good fit for you. If it isn’t, don’t force it. There are lots of franchise opportunities, make sure you pick the one right for you.


Faye Ferris

About the author

APAC Sales & Marketing Director for BusinessesForSale.com, the world’s most popular website for buying and selling businesses globally and attracting over 1.5 Million visitors each month. To contact Faye please email faye@BusinessesForSale.com

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