About the Business
Born from a passion for sustainability and a desire to nurture the next generation, Eco Baby Planet specialises in eco-friendly baby and breastfeeding products. Our mission is to provide parents with environmentally safe, high-quality products that contribute to a healthier planet for their children's future.
Business Overview:
Established in 2021, Eco Baby Planet has quickly risen to prominence within the green parenting community. Our unique branded products includes everything from reusable nursing pads and organic nursing covers to eco-friendly baby accessories and natural nursing care products. Our brand stands at the forefront of the eco-conscious parenting movement, celebrated for its commitment to sustainability, product quality, and ethical sourcing.
We also have a strong presence and selling on the following marketplaces in Australia:
Amazon
Etsy
Catch
Financial Performance:
Eco Baby Planet has demonstrated robust financial health, with a consistent upward trajectory in sales and revenue. In the last 12 months, we achieved a gross revenue of AUD $121,448 - marking a 101% increase from the previous year. Our customer base has grown exponentially, thanks to our strategic marketing efforts and strong word-of-mouth referrals. Detailed financials, including profit margins, cost of goods sold, and operational expenses, will be provided upon request.
Growth Potential:
The global market for eco-friendly breastfeeding products is experiencing unprecedented growth, driven by increasing consumer awareness and demand for sustainable goods. As a well-established brand within this niche, Eco Baby Planet is perfectly positioned to capitalize on this expanding market. The potential for expansion is immense, with opportunities to extend product lines, enter new markets, and further develop the brand's online presence.
Customer Loyalty & Brand Strength:
Our brand resonates deeply with eco-conscious mums, evidenced by our loyal customer base and strong social media following. We've cultivated a community of passionate advocates for our brand, further amplified by positive product reviews and high customer satisfaction rates. The strength of the Eco Baby Planet brand is a testament to our quality products, exceptional customer service, and unwavering commitment to sustainability.
To maintain this business, here are the tasks that the owner needs to either onboard or outsource:
Manage inventory and reorder as needed
Order fullfilment (pack & ship)
Manage Google + Facebook ads
Manage Social Media Content and engagement
Email marketing management (+ discount offers and special sales )
Checking the email inbox and responding to inquiries (very low volume)
Time allocated to those tasks is around 20 hrs/week, with the most time being spent on marketing tasks. Lots of it can be outsourced though.
What's Included in the Sale:
Full ownership of the Eco Baby Planet brand, including trademarks, logo and all branded assets
Comprehensive Shopify website with integrated marketing tools and apps
Well-established Star Seller Etsy Store, 5 stars reviews
Amazon store (Amazon Brand registered)
Catch store
Google Shopping Ads + Facebook Ads accounts with existing ads all set up
Established supplier relationships and negotiated terms
Transfer of social media accounts: Facebook, Instagram, Tiktok
60 days post sale-support
About the Owner:
I am Celine, the owner and founder of Eco Baby Planet - French mum based in Australia. I developed the business from scratch from the demand for sustainability in the breastfeeding niche.
I am currently single-handedly overseeing business operations, allowing myself to self-learn e-commerce entrepreneurship, and my passion for building and developing brands.
Reason for Selling:
I'm currently managing another e-commerce venture in a different niche, and as both brands have experienced significant growth, it has become increasingly challenging to dedicate the necessary attention and resources each deserves.
Recognising that Eco Baby Planet has tremendous potential for further expansion, I believe it's in the best interest of the brand to be nurtured under new ownership. This decision allows me to focus on my other business while ensuring Eco Baby Planet thrives and continues its mission of sustainable parenting.
Conclusion:
Eco Baby Planet represents a rare opportunity to acquire a thriving, purpose-driven business in a rapidly growing niche. Ideal for environmentally conscious entrepreneurs or companies looking to expand their portfolio with a sustainable brand, Eco Baby Planet offers a turnkey solution with significant growth potential.
