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This award-winning Natural Products Superfood supplement company is a health and wellness lifestyle brand leader that has been in operation since 1998. The company manufactures a line of superfood supplements developed with proprietary formulas, primarily in powder concentrate form. All products are award winners, including; weight loss, adult & children’s nutritional supplements, vegan & omnivore protein powders, and previous energy bar product lines. The vast majority of sales are wholesale, via global distribution channels that reach over 4,400 stores in the United States and Canada, China, New Zealand and other countries. The company maintains a strong presence in most U.S. major retail chains including Whole Foods, Sprouts and Kroger, as well as the Vitamin Shoppe and Walmart. The company has established significant presence within its retail network. It boasts a consistent annual revenue growth trend, however it has yet to capitalize on the direct B2C e-commerce market, which should include direct to consumer retail and subscription based sales models, both of which result in incredible sales margins.
The company operates from 4,000 square foot facility that leases for a $8,302 (including common area maintenance) per month on a lease valid through July 2021. All of the business's furniture, fixtures, equipment, transferrable licenses and intangibles will be included in the sale. Inventory estimated at $600,000 will be sold at cost at close in addition to the purchase price.
The company has significant growth potential. Though it has established a strong retail presence through long-lasting distributor and buyer relationships, it has yet to fully capitalize on e-commerce platforms. The company has an excellent opportunity to build out and monetize various direct to consumer models, including subscription and auto-bill programs. The company is considered a “Legacy/Brand Company” within the global health, Lifestyles and Health and Sustainability (LOHAS) category. Additionally, there are a number of domestic and international major retailers that the company has been working to sell to could immediately catapult revenues significantly.
Competition is considered to be high as the Natural Products Superfood industry is a highly profitable and popular market segment. Few competitors, however, have a comparable proven track record with the awards and accolades that this firm has received, or the credibility it has established over the past 21 years that this firm can capitalize on.
4 weeks at 20 hours
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