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Reference: 13632

ID: MV0383

High Growth Tech Enabled eCommerce Brand in Cycling

Australia

This eCommerce business produces and markets its own brand of cycling related accessories thoughtfully designed with intuitive in house technology to ensure full-road safety.

Reference: 13632

ID: MV0383

Register Interest
Revenue:
$1.3m

Location

Australia

Business Description

Valuation
The business is priced based on its strong fundamentals including superior products, cutting edge in house technology, established revenues and profits, explosive growth, future SAAS (subscription model roll out) ARR forecast and potential in a large, growing industry.

Business Overview
This eCommerce business produces and markets its own brand of cycling related accessories thoughtfully designed with intuitive in house technology to ensure full-road safety. There are a wide range of products offered as well as a free, developed in house, smart tech mobile app that has recorded over 30,000 downloads to date. Building upon the app, the business will soon be offering an in-depth anti-theft/gps tracking and cycling-based health and fitness capabilities, that will ultimately be able to monitor and provide customized feedback on the users cycling performance. At the point of launching this added functionality, the company expects to have accumulated over 150,000 customers, at a 15% subscription conversion rate.

The main sources of revenue include:
Direct to consumer (D2C) sales via the online store, bulk sales to distributors and cycling clubs and subscription based SAAS model for their new mobile app features.

The core of the business development is within the social media marketing space and its various channels, which allows for uniform and effective expansion. With 40,000+ existing customers and over 12M cyclists reached, this business is quickly climbing to the top of its niche!

Key Benefits Include:
• 842% Avg YOY Growth
• Strong Brand Identity
• In House Software & Technology
• Competitive Price Point for Product Category
• Product Positively & Directly Addresses Safety
• Valuable/Premium Domain Name
• High CTR and Low CPC
• Staff includes a team of eCommerce experts and product engineers


Financial Summary

Financial Summary
TTM Gross Revenue $1,304,858 USD
TTM Cash Flow $540,681 USD

TTM Gross Revenue 1,740,391 AUD
TTM Cash Flow 721,149 AUD

*Converted from AUD to USD at the exchange rate of 0.74975 on 3/31/22. USD equivalent at time of sale will vary based on exchange rates.

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