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Market Leader Recurring Revenue – Poolwerx Central Coast For Sale

Gosford, New South Wales, Australia
Asking Price:
$1,500,000 (AUD) Furniture / Fixtures included
Sales Revenue:
On request
Cash Flow:
On request

About Poolwerx Gosford, Umina & Erina Resale

This established Poolwerx includes three territories, three retail stores, and nine service vehicles. It delivers significant recurring revenue and strong market leadership across the Central Coast.

With over 9,300 pools in the area and strong infrastructure already in place, this is a rare opportunity to acquire a dominant, high-performing business in a high-demand coastal region.

The Opportunity at a Glance

  • Large-scale multi-unit operation with retail stores and service fleet
  • 3 x exclusive marketing territories — Gosford, Umina & Erina
  • 3 x retail stores — high profile, high traffic & easy parking
  • 9 x service vehicles — high impact branding & full racking
  • Includes tools, equipment, IT, regular clients and marketing lists

Opportunity Location

  • Servicing key Central Coast towns
  • Servicing 48 suburbs & local towns
  • Stores in: Gosford, Umina and Erina
  • 9,300+ pools in area — detailed pool mapping provided
  • Only 75–90 km north of Sydney

Investment: Asking Price: $1,500,000 + SAV + Training

______________________


Why Poolwerx?
Poolwerx is Australasia's #1 pool and spa care brand and the world's largest pool care franchise. As a business opportunity, Poolwerx checks every box.

  • Growth industry — essential services people need regardless of the economy. Bonus: we can't be replaced by AI or Amazon.
  • Residential and commercial clients
  • Proven business model — continual growth for 33+ years
  • Recession-resistant — Poolwerx grew during the GFC and the pandemic
  • 189+ retail stores and 749+ service vans globally – and growing!
  • Multiple revenue streams — servicing, maintenance, chemicals, equipment sales, repairs and more
  • Scalable model — add vehicles, retail outlets and territories as you grow
  • Recurring income — loyal client bases, regular bookings and established monthly revenue
  • ~25,000 new pools built in Australia every year
  • 57+ specialists at our Support Centre focused on your success
  • Multi-award winner, including FCA Franchisor of the Year (2022, 2016, 2004)

Comprehensive Training — no pool experience required

  • 4 weeks at Pool School — all flights and accommodation
  • In world-class facilities, with two pools! Learn about pools, water balancing and equipment installation and repair, theory and hands-on technical training
  • Learn Poolwerx systems, software, and process and business skills
  • 1 week on the road with a current Franchise Partner — real world, real clients
  • Certificate III in Swimming Pool and Spa Service
  • Laptop, software, stationery, uniforms and PPE
  • Forming Good Habits Program — continue upskilling once you're up and running

Ongoing Support

  • Dedicated one-on-one coaching, mentoring and continual development
  • Professional suite of apps and software for seamless operations
  • Recruitment assistance as your business grows
  • Strategic and local area marketing support
  • Supply chain and purchasing support
  • Peer network — connect with Poolwerx Franchise Partners locally and across the country.

Property Information

Real Estate:

Lease

Location:

3 x huge, exclusive marketing territories

  • Servicing key NSW Central Coast towns
  • Servicing 48 suburbs & local towns
  • 9,300+ pools in area — detailed pool mapping provided
  • Only 75–90 km north of Sydney
Premises Details:

Stores in:

  • Gosford
  • Umina
  • Erina

Business Operation

Expansion Potential:

There is plenty of room to expand and grow this business - open another retail store, add extra vehicles to your service fleet. The Poolwerx business model supports Franchise Partners to scale.

Competition / Market:

You are buying into exclusive marketing territories. You will never compete against other Poolwerx operators or Poolwerx corporate.

We often talk about the “Poolwerx family”. Peer support and working with other Poolwerx franchise owners is common within the network and is one of our greatest strengths.

Employees:
This business has established employees.
Years established:
1992

Other Information

Support & training:

No prior pool experience is required to succeed at Poolwerx.

Training and Onboarding:

  • 4-week immersive training program: 1 week online and 3 weeks at our state-of-the-art "Pool School" Brisbane facility (airfares and accommodation covered in training fee).
  • Hands-on, learning, hit the road with a Poolwerx Franchise Partner.
  • Cert III in Pool & Spa Maintenance.
  • Learn essential business skills and Poolwerx systems: strategy, HR, technology, marketing, finance, IT, etc.

Ongoing Support

  • Dedicated coaching, active one-on-one mentoring, and continual upskilling.
  • Access to a professional suite of apps and software for seamless operations.
  • Recruitment assistance as your business grows.
  • Strategic marketing support to help grow your business!
Website:
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