• Over 50 outlets throughout Australia
• Comprehensive training program
• Complete fit-out provided
• Great marketing support & brand awareness
• Recruitment process support
Magic Hand Carwash began as a small family business in Melbourne in 1994. The owners combined a car wash with a café so that customers would have somewhere to wait while their car was being cleaned. Now a national franchised network of stores across Australia, Magic Hand Carwash has washed more than seven million cars. The group attributes its success to a strong focus on team performance, warm and friendly customer service and the expertise in their car washes. These qualities have allowed the Magic Hand Carwash group to develop a brand with a reputation in the industry for being number one.
The Magic Hand Carwash brand has become the benchmark for both shopping centre and car wash café models. This has been achieved by recognising the importance of people and their roles, and by achieving levels of performance and accountability that not only drives growth, but also sets them apart from the competition. The group’s business systems are based on well documented processes. These are continually reviewed, developed and supported by a small group of experienced and driven individuals based at the Magic Hand Carwash Support Office. Whether it’s finance, building and licensing, operations or marketing, Magic Hand Carwash has some of the most experienced and accomplished team in the franchise community.
Using state of the art equipment, Magic Hand Carwash have taken hand washing to the next level, incorporating an element of automation to assist in the process to reduce labour, improve the value proposition by reducing the wash time, and simplifying the task of running the business.
Over the past eight years, the business has developed and customised an exclusive point of sale software system which can generate comprehensive reports, such as key drivers including productivity and service times, enabling franchisees to run their business more efficiently and effectively.
For the last five years running, Magic Hand Carwash has been named the number one carwash in Australia by the IBIS Industry Report - OD5235 Car Wash and Detailing Services in Australia. This isn’t just a full service hand carwash; it includes self-service, tunnel and touch free. The group’s market share far outweighs its footprint and each year continues to grow.
As the Magic network expands, the group expects to see the market share continue to grow strongly. The business takes inspiration from the way each franchise is presented and operated, which keeps the group continually striving to improve on every aspect.
In 2014, the business took a journey to re-brand in order to reflect the fact that Magic is about more than just soap and water - it's a lifestyle brand that combines technology with an unbeatable human touch and level of care.
With the new cleaner, simpler and more refined Magic logo, it is the intention that Magic will become recognised and associated with luxury, pleasure, convenience and quality.