Industry Overview
The business operates in the sleep health and wellness sector, serving a growing consumer market focused on comfort, wellbeing and at-home health optimisation.
Location
Australia-headquartered business with a predominantly US revenue profile, generating over 90% of sales in the United States..
Business Description
A scaled e-commerce brand built around a differentiated hero product, sold through direct-to-consumer Shopify channels and Amazon. The business benefits from strong brand recognition, premium unit economics and a loyal customer base.
Financial Summary
CY25 net sales reached approximately $29.7m, up from $13.8m in CY24. Gross profit increased from $8.9m to $21.6m, with CY25 EBITDA of $3.5m and gross margins exceeding 70%.
Investment Rationale
Attractive platform with rapid growth, strong margins, established sales infrastructure, a 200,000+ customer base, 3m+ website visitors and clear opportunities to improve marketing efficiency, scale Amazon performance and expand into adjacent sleep and wellness products.
Customer Overview
Large and engaged customer base of 200,000+ customers, supported by 1,000+ customer reviews and an average order value of approximately $210.
Transaction Information
Shareholders are seeking a 100% asset sale, including brand, IP, storefront infrastructure, customer database, supplier relationships and operating know-how.
To register interest you will need to complete our Buyer Verification Process.
