Long's Bottle Shop (Business & Freehold) For Sale

Name: Long's Bottle Shop (Business & Freehold)
Address: Victoria, AU

Footscray, Victoria, Australia

Asking Price:: $2,298,000 (AUD)

Sales Revenue:: Undisclosed

Cash Flow:: Undisclosed

Recognised for its reliable and approachable liquor retail offering
Long-established family-owned business in a tightly held inner-city location
Prime Footscray position just 5km* from Melbourne's CBD
Loyal and diverse customer base with consistent repeat trade
Business and freehold offered together with excellent growth potential

Long's Bottle Shop is a well-established, family-owned liquor retail business with a strong reputation for its reliable, friendly service and convenient shopping experience.

Long's Bottle Shop services a broad and resilient customer base, including loyal local residents, Footscray's diverse multicultural community, passing pedestrian traffic and regular repeat customers.

The sale includes both the business and the freehold, presenting a rare opportunity to secure an established liquor retail operation together with a valuable inner-city commercial property. The approximately 120-year-old brick building has a total floor area of around 198.6m² and occupies a landholding of approximately 260m², providing an attractive long-term investment in one of Melbourne's rapidly evolving inner-west suburbs.

Property Information

Location:: Ideally positioned on Barkly Street in the heart of Footscray, approximately 5km from Melbourne's CBD, the business occupies a compact, street-front premises on the ground floor of a traditional inner-west brick building. The prominent location provides excellent exposure, strong pedestrian traffic and easy customer access, supporting consistent walk-in trade.

Business Operation

Expansion Potential:: The business offers clear opportunities for future growth as Footscray continues to benefit from significant residential, commercial and infrastructure development. Increased digital marketing, stronger social media engagement and the introduction of online ordering and delivery services through platforms such as DoorDash and Uber Eats could further expand the customer base and increase revenue. Additional opportunities exist through targeted promotional campaigns, seasonal offers and partnerships with local events and community organisations.

Employees:: The business is currently operated by two part-time owners, with the day-to-day operations managed by a full-time family member, ensuring continuity, hands-on management and consistently high levels of customer service.

Years established:: Established in 2001 and owned by the current family since 2007, the business has successfully serviced the Footscray community and surrounding suburbs for more than two decades.