Long's Bottle Shop (Business & Freehold) For Sale

Name: Long's Bottle Shop (Business & Freehold)
Address: Victoria, AU

Footscray, Victoria, Australia

Asking Price:: $2,298,000 (AUD)

Sales Revenue:: Undisclosed

Cash Flow:: Undisclosed

Recognised for its reliable & approachable liquor retail offering
Long-standing presence in an inner city location
Ideally located approximately 5km’s from Melbourne’s CBD
Serves a broad & resilient customer base
Includes three bedroom unit with bathroom and laundry
Clear opportunities for future growth

Long’s Bottle Shop is a well-established, family-owned business recognised for its reliable and approachable liquor retail offering, underpinned by convenience and a long-standing presence in a tightly held inner-city location.

Long’s Bottle Shop services a broad and resilient customer base, comprising loyal local residents, a diverse multicultural community, passing foot traffic, and regular repeat customers.

The business and freehold are offered collectively. The brick building is estimated to be approximately 120 years old and has a total floor area of approximately 198.6 m², set on a landholding of around 260 m².

Property Information

Location:: Ideally located on Barkly Street in the heart of Footscray, approximately 5 km from Melbourne’s CBD, the business operates from a compact, street-front premises on the ground floor of a traditional inner-west brick building. The site benefits from strong street exposure, excellent visibility, and easy pedestrian access, all of which support consistent walk-in trade.

Premises Details:: Upstairs, the property includes a three-bedroom unit with a bathroom and laundry, accessed via an internal staircase located behind a liquor display. This presents an excellent opportunity for an owner-operator to reside on-site or, alternatively, to install an external staircase and rear entry to accommodate a tenant and generate additional income. The removal of the internal staircase would also create additional retail space within the store.

Business Operation

Expansion Potential:

There are several clear opportunities for future growth, particularly as Footscray continues to experience ongoing residential, commercial, and infrastructure development. Enhanced marketing initiatives—especially more consistent engagement across social media platforms—could increase brand visibility and attract new customers.

Partnering with delivery platforms such as DoorDash, Uber Eats, or local delivery providers would extend the business’s reach beyond walk-in trade and improve customer convenience. Additional opportunities exist through targeted seasonal promotions, special offers, and collaborations with local events or community groups to further drive engagement and sales.

Employees:: The business is operated by two part-time owners, with day-to-day operations managed by a full-time family member, ensuring hands-on oversight, operational continuity, and consistent customer service.

Years established:: Established in 2001 and acquired by the current owner’s family in 2007, the business has serviced Footscray and surrounding areas for more than two decades.