Internal Ref: LM-SALE-2026
Summary
Aquire a ready-to-grow advertising network built for Autralian laundromats. Established brand, website, media formats and operating model, with significant scope for national expansion.
Potential
Significant scope exists to expand LaundroMedia across metropolitan and regional Australia by growing the participating laundromat network and devloping direct and agency advertising relationships. Further upside may come from national campaigns, additional media formats and partnerships with multi-site operators. The model is designed to scale without conventional retail premesis or substantial fixed overheads.
Skills
Best suited to an owner with strengths in sales, business development, advertising or account management. Media industry experience would be useful but is not essential. The operating model, brand, website, sales collateral, advertising formats and installation processes have already been developed. A practical, relationship-focused operator could manage the business initially with outsourched printing and production support.
Reason for Sale
The owner is divesting LaundroMedia to concentrate resources on other business interests.
The sale is not distressed, and the business will only be transferred on commercially acceptable terms.
About the Business
LaundroMedia is an Australian advertising business built around one of the country’s most overlooked out-of-home environments: the self-service laundromat.
The business connects advertisers with consumers through physical advertising formats positioned within participating laundromats, turning otherwise unused surfaces and customer dwell time into valuable media inventory.
LaundroMedia has already completed much of the foundational work required to establish a specialist media business. The brand, website, advertising formats, sales collateral, operating model, installation methodology and commercial framework have been developed, allowing a purchaser to focus primarily on building the venue network and generating advertising sales.
Advertising opportunities can include washing and drying machine media, machine toppers, tables, walls, floors and other suitable locations. The model does not require the purchaser to own or operate laundromats and can be managed with relatively low fixed overheads.
The sale includes the LaundroMedia brand and associated intellectual property, laundromedia.com.au domain and website, relevant business and sales collateral, campaign and advertising frameworks, operating documentation and templates, installation processes, relevant supplier relationships and other agreed business assets. An appropriate handover and training period will be provided.
The opportunity may particularly suit an owner-operator with sales, advertising, marketing or business-development experience. It may also represent a strategic acquisition for an existing media company, signage or printing business, laundromat industry supplier, multi-site laundromat operator or local advertising organisation.
There is considerable scope to grow the participating venue network across metropolitan and regional Australia, establish direct and agency advertiser relationships, introduce additional media formats and develop larger multi-location campaigns.
Reason for sale:
The owner is concentrating resources on other business interests. The sale is not distressed and will only proceed on commercially acceptable terms.
Financial information:
Detailed pro forma financial projections and underlying assumptions are available to qualified purchasers. These are forward-looking estimates and should not be interpreted as historical trading results.
