Japanese for ‘change for the better’, the Kaizen Experience, or KX, is a philosophy that focuses on small and ongoing improvement. This thinking is exactly how we approached the fitness industry in 2010. Founded by Master Trainer Aaron Smith, KX Pilates was born out of a way to make things better. We exist to empower people in reaching their personal goals and realising their full potential. KX has quickly established itself as a market leader in the competitive Melbourne fitness scene, paving the way for boutique fitness studios.
Our Brand Purpose is an ideal. It is the difference we will make in the world. It goes beyond profit and explains our ‘reason for being’ in simple, human and emotional terms. It is the core thought that drives us. KX Pilates wants to make a difference in people’s lives. Instead of talking about our style of Pilates, our purpose helps capture the dreams and aspirations of our customers and staff. Our brand helps us communicate to our clients and articulate what we stand for, promise, offer and where we come from. It forms a larger and cohesive story that is used repeatedly in various applications, to help position the business in our clients’ minds.
Incorporated with this new, dynamic style of training is a new way of doing business. Aaron has injected his infectious personality into the business, creating a fun and vibrant atmosphere where everyone, clients and trainers, notice the KX difference. Clients are always put first, trainers love what they do and everyone is treated with a genuine personal touch.
DC Strategy is supporting KX Pilates in its lead generation and finding the right franchise partners.
