About the Opportunity
Ben & Jerry's was founded by Ben and Jerry in 1978 in Vermont USA. After a number of failed university attempts, the pair tuned to ice cream and enrolled in a $5 ice cream making course (by correspondence). The first Ben & Jerry's scoop shop opened in an old gas station in Burlington Vermont - the rest as they say, is history.
Ben & Jerry's came Down Under in 2009 and are taking the Aussie ice cream world by storm. There are a very limited number of high profile locations on offer to franchisees. These locations will move quickly - so make sure that you enquire now, don't miss out on this fantastic opportunity.
Benefits to Joining Ben and Jerry's
Joining Ben & Jerry's sees you partner with one of the most successful ice cream companies in the world. You also get access to the hugely successful Ben & Jerry's brand and all the amazing flavours developed over the past 30 years.
Ben & Jerry's is a great opportunity for someone who shares in their social mission, is passionate about great customer service, and loves our brand! As part of the network you will be encouraged to share in Ben & Jerry's 3 part mission statement. This underlying philosophy sees Ben & Jerry's place equal weight on our Product, Economic and Social missions.
We offer full training and support, a comprehensive site selection and lease negotiation process, leading marketing systems and a proven business concept.
Location Details
On offer is an established Scoop Shop kiosk in Lakeside Joondalup shopping centre WA.
The shopping centre is one of Perth’s biggest shopping destinations, over 10.7 million people visit Lakeside Joondalup annually. . Crowds of shoppers look for somewhere to get a treat, and Ben & Jerry’s is perfectly located in a high traffic area and positioned to deliver the goods.
The store’s current franchisees own two Ben & Jerry’s scoop shops and are looking to sell Joondalup in order to focus on their other store and get more immersed in the brand and the people.
Marketing Support
Ben & Jerry's invests significantly in marketing activities, in fact our total investment far outweighs the value of franchisee marketing levies collected. Franchisees joining the business get financial and operational support with a scoop shop launch campaign, ongoing campaigns, POS promotions, new flavour campaigns, low season specials and many other marketing and customer engagement campaigns.
Training Provided
Ben & Jerry's provides a full business induction program including the following:
- Full brand induction
- Store operations
- Staff management
- Financial management and reporting
- Staff training
- Ongoing staff training
- Ongoing product and operations training
Skills
The great thing about a Ben & Jerry's business is how simple it is to operate. You don't need retail experience - we will teach you all you need to know.
This is a truly unique opportunity to join an international brand and own your own part of Ben & Jerry's.
