Franchising. Done Differently. As an owner operator you will benefit from a sophisticated and compelling franchise that is built on doing franchising differently.
Our food philosophy
Motto Motto Grade is the philosophy by which we define ourselves each and every day. It’s a new standard in food, the relentless passion to be better, to achieve more, to be a cut above.
From the premium ingredients in our kitchen, to the beautifully crafted signature dishes we lovingly serve – like our cooked to order premium grade wagyu beef, sashimi grade salmon, tuna and kingfish and our famous ramen super broth.
Motto means more.
Brand & marketing
Motto Motto has a strong visual identity and an excellent marketing program. The marketing
team engages talented creative agencies to assist in promoting the brand and drive customer engagement.
As an Owner Operator, you will benefit from national brand campaigns, sophisticated social media strategies, digital advertising, membership & loyalty programs and strategic communications to attract new customers and increase existing customer visitation.
The brand & marketing team assists restaurants to deliver strategic local area marketing campaigns to promote new restaurants and build a local following in the local area.
Operations, training & support
As a Motto Motto Owner Operator you will be supported by our industry-leading franchise team, who share a commitment to operational excellence and business success.
Our franchise business is led by our passionate Founder & CEO William Liu and his senior executive team across operations & training, finance, marketing, franchising and menu innovation.
You will receive hands-on experience with initial & ongoing restaurant training, menu & product development, supply chain solutions, marketing assistance as well as proven processes and ongoing mentoring to make your restaurant a success!
Turnkey restaurant From $500,000 + GST + Franchise Fee + Bank Guarantee (depending on site location and size)
5 years + 5 years.
We provide automatic franchise term renewals.
Attractive lease offer.