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The business is the exclusive distributor of one of the worlds leading brands of baby toys and accessories used for purposes of safety and comfort.
The company imported approximately 15 container loads in 2018. Traditionally marketing techniques involved selling to specialised retail outlets nationally. Recent trends however increasingly require direct electronic marketing strategies.
The business is looking for an investment partner that can inject cash into the businesses in order to improve the gearing, increase stock availability and to roll out marketing strategies that will improve competitiveness and exposure at the same time.
The expected result is a more than doubling of the current profitability in the medium term.
Demand is seasonal with the pinnacle during the Christmas shopping season during which period the availability of stock is of cardinal importance.
The majority of products were historically sold to retail stores. This has changed over the past couple of years where buyers are shopping on-line to achieve best value for money.
Established mail order shops achieve most success, but the objective is to promote their own site for optimum results.
R6,000 per annum
The business is operating from a small business park complex from where, general administration, showroom and product repair services are offered.
R6000 per month cost to company.
Warehousing and distribution is carried out from a specialised outsourced service provider.
A detailed business proposal has been made available to interested investors.
The objective is to utilise the cash injection to improve the working capital and stock situation and to roll out pro-active direct marketing strategies.
- The business operates mainly in the upper middle range of quality and price. Most competitors import low end price and quality range.
- There are 3 known large low- end competitors.
Looking for an investor to contribute to growth strategies.
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