Choose your country

Or view all businesses for sale


Sell Your Business


Investment In Import Of Baby Products Business For Sale

Johannesburg, Gauteng
Asking Price:
R3,000,000 Furniture / Fixtures and Inventory / Stock included
Sales Revenue:
Cash Flow:

The business is the exclusive distributor of one of the worlds leading brands of baby toys and accessories used for purposes of safety and comfort.
The company imported approximately 15 container loads in 2018. Traditionally marketing techniques involved selling to specialised retail outlets nationally. Recent trends however increasingly require direct electronic marketing strategies.

The business is looking for an investment partner that can inject cash into the businesses in order to improve the gearing, increase stock availability and to roll out marketing strategies that will improve competitiveness and exposure at the same time.

The expected result is a more than doubling of the current profitability in the medium term.

Demand is seasonal with the pinnacle during the Christmas shopping season during which period the availability of stock is of cardinal importance.

The majority of products were historically sold to retail stores. This has changed over the past couple of years where buyers are shopping on-line to achieve best value for money.
Established mail order shops achieve most success, but the objective is to promote their own site for optimum results.

Property information

Real Estate:


Leasehold Rent:

R6,000 per annum


The business is operating from a small business park complex from where, general administration, showroom and product repair services are offered.

Premises Details:

R6000 per month cost to company.
Approximately 100m2
Warehousing and distribution is carried out from a specialised outsourced service provider.

Size in square feet:

Business Operation

Expansion Potential:

A detailed business proposal has been made available to interested investors.
The objective is to utilise the cash injection to improve the working capital and stock situation and to roll out pro-active direct marketing strategies.

Competition / Market:

- The business operates mainly in the upper middle range of quality and price. Most competitors import low end price and quality range.
- There are 3 known large low- end competitors.

Reasons for selling:

Looking for an investor to contribute to growth strategies.

Trading hours:

Monday-Friday: 9am-4:30pm
Saturday: 11am-1pm

The owner, 2 administrative, and 3 services = 6
Years established:
Since 1974

Other Information

Furniture / Fixtures value:
R150,000 - included in the asking price
Inventory / Stock value:
R1,500,000 - included in the asking price
This business can be relocated.

Contact Information

  1. Optional
  2. Country

  1. Optional
  1. What will I receive? is committed to protecting your privacy. Ticking this box means you are consenting to us sending you marketing emails.

    You will receive newsletters, updates and offers about business and franchise opportunities. We will also send you information about related business and franchise events.

    You can change your mind at any time by clicking unsubscribe in the footer of our emails.

    Find out more about what we do with your information in our privacy policy.

By submitting this form, you confirm that you agree to our Terms and Conditions. Please note that will send the above details to Molecule Marketing cc. For more information about how we use your data, read our privacy policy.

Selling your business?

If you own a business and are considering selling, visit our Sell a Business section. Limited Free Trial available.

Sell Your Business

Are you a Business Owner?

Set up your Private Seller Account and create your listing today

Get Started Here

Are you a Business Broker?

Set up your BrokerWeb Account and list multiple businesses

Get Started Here