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Australia Buyer Survey 2024

In April 2024, 107 business buyers from across the Australia participated in BusinessesForSale.com’s latest buyer survey. Here we take a look at some key insights and trends to discover what they are looking for, and how much finance they have at their disposal.

Buyer Survey

Budget range

Under $100K (23.81%)
Between $100K and $250K (21.9%)
Between $250K and $500K (23.81%)
Between $500K and $1m (19.05%)
Between $1m and $5m (11.43%)
Over $5m (0%)
Under $100K (23.81%)
Between $100K and $250K (21.9%)
Between $250K and $500K (23.81%)
Between $500K and $1m (19.05%)
Between $1m and $5m (11.43%)
Over $5m (0%)
More than 30% of business buyers are high-net-worth individuals with budget range of over $500k, demonstrating their access to capital.

Cash deposit

Under $100K: 51.49%
Between $100K and $250K: 26.73%
Between $250K and $500K: 8.91%
Over $500K: 12.87%
13% of buyers have over $500k to invest in a business.
Finance

Is this your first time buying a business?

Yes: 50.47%
No: 49.53%
Nearly 50% of people buying a business have already bought one before, demonstrating their entrepreneurial experience.

Employment status

In full time employment (37.38%)
In part time employment (12.15%)
Currently unemployed (13.08%)
Run your own business (29.91%)
Other (7.48%)
In full time employment (37.38%)
In part time employment (12.15%)
Currently unemployed (13.08%)
Run your own business (29.91%)
Other (7.48%)
The majority of surveyed buyers are currently in full time employment.

Age bracket

18-24 (0.93%)
25-34 (5.61%)
35-44 (24.3%)
45-54 (26.17%)
55-64 (28.04%)
65+ (14.95%)
18-24 (0.93%)
25-34 (5.61%)
35-44 (24.3%)
45-54 (26.17%)
55-64 (28.04%)
65+ (14.95%)
The largest percentage of buyers fall into the 55-64 age bracket, but more than 30% of buyers are under the age of 45.

Looking to buy a business or franchise?

Business: 62.62%
Would Consider Franchising: 37.38%
The majority of buyers are looking for a business, but a large percentage are also open to the possibility of franchising.

Motivation for buying a business

people Family and Entrepreneurial Influence
attach_money Desire for Financial Independence
work Work Experience
search Online Research and Media
favorite Personal Passion or Dreams
groups Networking and Business Connections
People

Length of time spent finding a business to invest in

Less than a month (16.98%)
1 to 6 months (38.68%)
6 to 12 months (25.47%)
1 to 3 years (14.15%)
3 to 5 years (2.83%)
5+ years (1.89%)
Less than a month (16.98%)
1 to 6 months (38.68%)
6 to 12 months (25.47%)
1 to 3 years (14.15%)
3 to 5 years (2.83%)
5+ years (1.89%)
The majority of buyers have been looking to buy a business for 1-6 months.

The reason most people are looking to buy a business?

attach_money Financial Freedom & Independence
favorite Passion and Personal Fulfillment
expand Growth and Expansion
check_circle Established Cash Flow and Reduced Risk
group Legacy and Family
autorenew New Challenges and Career Change