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Highly Profitable Online Ecommerce Business For Sale

Sydney, New South Wales, Australia
Asking Price:
$1M - $5M (AUD)
Sales Revenue:
Available on request
Cash Flow:
Available on request

Looking for an established online business in a booming industry? This wholesale/retail business is easy to run, relocatable, & structured for minimal involvement.

About the Business

This online business has been established since 2003 and has grown rapidly over the past 5 years. It is now a leader in a niche industry. The business focuses on the wholesale distribution and retail of natural sugar alternatives – these products are 100% natural with zero or low calories. The business is in a high growth market driven by an increase in health-conscious consumers.

The business has fared well in the Covid environment despite supply disruptions and has identified numerous new areas for growth and product expansion. All its primary operations are outsourced to a variety of suppliers, mitigating key risks.

Over the years, a lot of intellectual property has been developed which enhances the leading position this company has in their industry.

Investment has been made on the website and systems centred around creating an optimal user experience. In addition, business processes have been established to minimise the need for staff involvement. Core business functions are outsourced to a variety of suppliers, this means there is minimal involvement by the proprietor, other than in an oversight capacity.

The business can be easily located anywhere within Australia. In addition, it can be readily incorporated into an existing business offering complementary products.

For an acquirer, this business offers good returns, operates in a fast growing niche, provides work/life balance and has the ability to scale further.

Recap of Key Features:

● 100% online e-commerce business
● Well-established, operating since 2003
● Wholesale import & distribution
● Online retail
● A leader in a growing niche industry
● Easy to run & minimal owner involvement
● Core business functions are outsourced to a variety of suppliers – 3PL etc
● Strong & established digital marketing practices and SEO/SEM strategy driving sales
● E-commerce dashboard & business analytics easy to access and monitor
● Strong competitive advantage
● Great market recognition and high rated reviews
● Significant opportunity for growth
● Business can operate anywhere – relocatable

Property Information


The business is located in Queensland, but can be operated from any location as it is 100% online.

Business Operation

Expansion Potential:

The business structure has numerous outsourced relationships with multiple and diverse suppliers, reducing owner involvement.

The business has recently invested in a substantial upgrade of its website to facilitate further volume growth and product expansion.

There is untapped opportunity in the wholesale market with significant upside potential.

There are also good opportunities to expand the retail marketing in the business. As an e-commerce enterprise, it can be managed from any location.

The business is in a product trial with an international brand.

There are opportunities for international distribution.

Buy now pay later opportunities will provide more options to customers.

A new natural sweetener product is going to be available soon.

Reasons for selling:

The business is being divested as it is no longer a core business within the existing portfolio of the current owner.

Trading hours:

Being an online business customers can purchase 24/7 on the website. Current owner works approx 10 - 20 hrs per wk.

There are no employees. The current owner works on a minimal basis in the company providing oversight. All key business functions are outsourced to third party suppliers.
Years established:
Established in 2003, the business has grown rapidly in the past five years under the guidance of the existing owner.

Other Information

Home based:
This business can be run from home.
This business can be relocated.

Contact Exit Advisory Group

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