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Half Million Bottles Shipped. Profitable Au Fragrance Brand For Sale

Melbourne, Victoria, Australia
Asking Price:
Refer to Broker
Sales Revenue:
Undisclosed
Cash Flow:
Undisclosed
  • Price: Refer to Broker
  • Categories: Retail

A rare opportunity to acquire a profitable, vertically integrated Australian direct-to-consumer premium fragrance brand with an in-house automated bottling line, a highly engaged repeat customer base, and a proven low-CAC growth engine driven by organic demand rather than paid acquisition. FY26 revenue approaching A$2m at a 22.8% net profit margin, up from 10% two years prior. Offered confidentially to qualified Australian and international acquirers under NDA.

Investment Highlights

  • Category-leading unit economics - 90.6% gross margin, 22.8% net profit margin, with margin expansion over the past three financial years.
  • Loyal, verified customer base - 500,000+ bottles shipped, 10,500+ verified customer reviews averaging 4.7 stars, and a 40.4% repeat purchase rate.
  • Vertically integrated production - owned automated bottling line and in-house blending, reducing third-party manufacturing risk while protecting margins.
  • Owner-independent operations - systemised end-to-end, with a management team capable of operating under new ownership from day one.
  • Multiple growth opportunities - wholesale, international expansion, & adjacent premium personal care categories.
  • Strategic-buyer EBITDA of A$607k, reflecting transferable cost synergies for a category acquirer.
  • Clean deal structure - 100% share sale, cash-free/debt-free, with founder transition support available post-completion.

Ideal Acquirer Profile

Australian and international beauty and fragrance groups, retail distributors seeking a first-party owned-brand play, DTC roll-up platforms, private equity funds targeting founder-led consumer bolt-ons, and industry executives seeking an established, profitable platform.

Qualified buyers are invited to register their interest & execute NDA to receive Confidential Information Memorandum.
Ref: NSW12303