Established, Lifestyle-Focused Boutique
Business Profile Overview
FRITH is an established boutique retail business located in the heart of Barwon Heads, offering a distinctive and carefully curated collection of gifts, clothing, jewellery, fashion accessories, handbags, fragrances, and homewares.
Established in the early 2000s, Frith has developed a recognisable retail identity built around the concept of sharing beautiful things. The store offers customers an inviting shopping experience, combining quality merchandise, distinctive product selections and items suited to personal purchases, special occasions, and gift-giving.
Positioned in Hitchcock Avenue, Barwon Heads’ central shopping strip, FRITH benefits from a location within a popular coastal township known for its village atmosphere, hospitality, and speciality retail offering.
The business presents an opportunity for a new owner to acquire an established retail concept with an existing market presence, a diverse merchandise offering and scope to build on its foundations through fresh product selection, customer engagement, and further development of its retail and online channels.
Business Highlights
- Established retail presence: A longstanding business with a trading history dating back to the early 2000s.
- Diverse product range: An appealing assortment of gifts, clothing, jewellery, handbags, fragrances, accessories, and homewares.
- Central coastal location: Positioned on Hitchcock Avenue within Barwon Heads' established shopping precinct.
- Distinctive boutique identity: A curated merchandise offering designed to appeal to customers seeking unique and designled products.
- Multiple purchasing occasions: Products suited to birthdays, celebrations, seasonal gifting, holidays, and personal purchases.
- Online sales: An existing online platform provides an additional channel for customer engagement and sales through a very user friendly online store.
Business Strengths
- Established brand recognition: A trading history that provides a foundation for continued business development.
- Broad customer appeal: A varied product mix catering to different customer preferences, age groups and purchasing occasions.
- Attractive New Lease Terms: A new lease direct from the vendors with terms to be negotiated with the purchaser
- Retail Space and Presentation: The store benefits from its combined Shop 1 and 2 premises, approx. 150 sqm total plus parking and area out the front of the shops.
- Repeat business: A diverse product range that encourages customers to return for new arrivals, seasonal collections, and gifts.
- Owneroperator appeal: An opportunity for a new owner to bring their own creativity, retail experience, and merchandising direction.
- A unique store: where there’s always something different to discover — and something for everyone!
Growth Opportunities
FRITH offers several opportunities for future growth, including expanding online sales and digital marketing, introducing new brands and increase exclusive product ranges, developing corporate and occasion-based gifting, and capitalising on seasonal tourism and visitor trade in Barwon Heads. Further opportunities exist to increase customer loyalty, build local business collaborations, optimise product selection, and stock management to enhance sales performance and profitability.
The business offers an attractive opportunity for an owner-operator or existing retailer to build on its foundations and explore future growth opportunities.
For further details, interested parties are invited to click here to submit a confidentiality agreement and obtain further information. Please quote reference number #1145.
Property Code: 1145
