Franchise Spotlight: Media and Marketing
Operate in a booming industry with a proven business model and the collective talents of a large network.
The marketing and advertising sector has a robust industry growth rate and this will persist in the coming years, with the global pandemic only modestly denting growth, according to statistics from market research firm IBISWorld.
Many businesses, big and small, spend much of their marketing budget on external agencies due to a lack of in-house expertise.
These agencies typically help clients crystalize their brand personality, formulate a marketing strategy, create advertising and marketing campaigns, and create and distribute content across appropriate media.
Related services also include web development, videography and search engine optimization (SEO), among others.
The future of the marketing industry, meanwhile, will be shaped by industry trends like AI, programmatic advertising, influencer marketing, ever more granular personalization, and virtual reality.
Franchise market analysis
Media and marketing franchisees get benefits like training, mentorship, leads generated by head office and centralized support for customers.
Ripple Marketing , a full-service marketing agency, promises new franchisees a three-month workshop program that can generate revenues from the get-go, and simple, up front, transparent prices for customers.
Inspired by a business model common in the finance industry, Ripple franchisees and employees specialize in particular disciplines and refer work to one another – meaning they ‘insource’ rather than outsource.
Vibe Marketing , another full-service agency, counts NATO and top British soccer clubs among its clients, with franchisees delivering marketing campaigns and performing account management.
Clix Digital Marketing from SBP Creative Media offers professional photography, web development, social media management, online advertising, and help with generating marketing ideas.
Like Vibe Marketing, business is referred across the network depending on skillsets to ensure that work is done in house and costs are minimized.
Other media and marketing franchises include web and app development franchises Eazi-Sites and Eazi-Apps, marketing agencies iOB Business and Big Rock Digital, and the SpinDealsapp, which gamifies the distribution of coupons and special offers.