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Relentless Microcement - Microcement Franchise

UK's No.1 Microcement Distribution & E-Commerce Business is For Sale in Australia. Seize the opportunity to dominate the microcement industry.

Territory Information

Franchise Fee:

RELENTLESS MICROCEMENT Franchise - A golden ticket for Australian entrepreneurs



Since launching in 2015, Relentless Microcement has increased to become the UK's leading microcement distributor.

Search volume for our durable, waterproof, concrete-based surface coating has increased 90% in the last year alone, yet product availability remains limited across Australia. This has created the perfect opportunity for you – with our help – to completely dominate the microcement industry in Australia within a very short time frame.

We're already a well-established brand in the UK with a national reputation for exceptional quality and service. We are confident our success can be replicated across the world.

Relentless Microcement brings you the independence of being your own boss while having the support and experience of our franchise!



Having refined our formula over the years, we're offering a once in a lifetime opening to become the franchise's main distributor and training centre in Australia. We'll share everything about setting up and running the business with you.

Even if you're entirely new to the microcement industry, we can help you grow your sales and reputation quickly and effectively. Our impactful branding, extensive advertising and search engine optimisation are 100% focused on sales conversion. We've designed our highly targeted social media channels for maximum lead generation. In short, we actively help to generate your sales.

Using our optimised e-commerce site, we'll generate sales for you, meaning you'll have regular revenue from day one. Substantial income also comes from Relentless' network of loyal trade customers, who appreciate our team's expert advice, fast delivery, quality products and competitive prices.

You will be surprised how much you can achieve with a small team. All you'll need is around 200m2 of warehouse space, a manager, and two staff members. Your stock will arrive directly from Spain, and the orders will come to you from the global website.


  • Year on Year growth in excess of 30%
  • Robust cash flow
  • Minimal employee costs
  • Simple business model
  • Highly profitable & rewarding
  • Excellent work-life balance
  • Backed by reputable and iconic international franchise

Detailed prospectus & financial information memorandum is available on request.


Our microcement is a seamless surface finish that offers a unique alternative to tiles. It's applied continuously by hand-trowel, so there's no need for joins or grout lines. The cement-based finish is incredibly strong, durable and 100% waterproof. It can be applied to a range of substrates creating internal and external floors, walls, bathrooms, wet rooms and worktops, as well as swimming pools with a finished depth of 3-4mm. Relentless also makes the effort to educate consumers and installers on the application methods for microcement.


With an advertising strategy that consistently reaches tens of thousands of in-market consumers each month, a consistently high click-through rate and above-average conversion rates, relentless microcement is a website that produces significant turnover.

We have developed a system that allows customers to choose from hundreds of combinations of microcement kits on next day delivery. This allows for high turnover with minimum staffing costs.

Our wide range of assets guide installers through the processes, which have proved so successful that we significantly widened the microcement market. This content is available to franchisees.



1) Franchise Licence:

  • Sole rights to operate a Relentless franchise in your exclusive territory for five years
  • Rights to use the trademark and trade name
  • Rights to use the Relentless know-how, operating methods and systems

2) Business Manuals (on loan)

  • Getting Started Guide and Franchisee's Operations Manual
  • Accurate colour ratios for a full range of products

3) Initial Training & Support

  • Head office training
  • In-territory training & warehouse set-up
  • On-going support

4) Marketing Materials

Supplied by Relentless and containing the necessities to get you underway.

5) Dedicated E-Commerce Site

  • Content duplicated from master website
  • Prices, currency & language to suit your territory
  • Optimised for SEO and conversion



As an Individual:

  • Ability to implement our model
  • Adequate business funding
  • Business focused background
  • Commitment to delivering the exceptional standards of customer service
  • Strong communication skills
  • Dedicated single point of contact
  • Proven management skills
  • Prepared to listen to advice and guidance
  • Able to work within a predetermined system
  • A passion for microcement

As a Partnership:

  • Ability to work together
  • Share the same aspirations and goals
  • Respect for each other's roles

As an Existing Business Operator:

If you run an existing business and wish to diversify or extend your portfolio, consider the following:

  • Proven success in management and operation
  • Key support functions
  • Be able to provide a dedicated person to manage the franchise


Franchise Fee: $175,000

Minimum Investment: $60,000


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