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Destination Roll - Vietnamese Restaurant Franchise

Are you ready to embark on a delectable adventure and be part of a thriving quick-service restaurant franchise? Look no further than Destination Roll.

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Join the Destination, your worthy franchise choice.

Are you ready to embark on a delectable adventure and be part of a thriving quick-service restaurant franchise? Look no further than Destination Roll, where the savoury flavours of Vietnam come to life on the bustling streets of Sydney!

At Destination Roll, we believe in creating extraordinary experiences with every bite. Our culture revolves around three key principles - great food, fast and efficient service, and unbeatable value. From authentically crafted Vietnamese rolls to vibrant salad bowls, each dish is a delightful symphony of flavours that will leave foodies craving for more.

With 12 flourishing locations in Sydney and Melbourne and four more confirmed leases, Destination Roll is on a roll! We're excited to share our love for bánh mì with even more communities as we continue to grow our franchise business.


Marketing Support

At Destination Roll, we understand the significance of effective marketing in growing a successful franchise. As a franchisee, you can count on our unwavering support to establish and promote your store. Our dedicated team will collaborate with you to develop targeted strategies that align with your local market and boost brand visibility.

Training Provided

We believe that the foundation of a successful franchise lies in comprehensive and tailored training. When you become a Destination Roll franchisee, you will undergo an immersive training program that equips you with all the skills and knowledge needed to run a thriving business.

Our training includes Hands-On Experience: Spend 2-4 weeks in Sydney, gaining valuable hands-on experience in an existing store. This practical training will familiarise you with the day-to-day operations and the intricacies of managing a successful Destination Roll outlet.

Guidance from Founders: Benefit from the direct mentorship of the founders, Thu Ba and Tam, who will personally support you throughout the training process. Their expertise and experience will be invaluable in honing your skills.

At Destination Roll, we prioritise your success and are committed to providing the best marketing support and training to help you thrive as a franchise owner. With our guidance and your passion, you'll be ready to embark on your exciting journey as a part of the Destination Roll family.

Skills Required

We’re looking for a partnership with people who are willing and able to use the tools we provide to build a successful business.


What you need:

  • Age: 30 and above
  • No chef or food experience required
  • Business-minded with an entrepreneurial spirit
  • Passion for great food and quality service
  • Customer service
  • Enthusiasm
  • Compliant
  • Follow systems

Length of Agreement

5 + 5 years

About the Opportunity

Are you an aspiring entrepreneur with a passion for great food and a desire to be your own boss? Look no further! Destination Roll offers an exciting franchise opportunity that brings the authentic flavours of Vietnam to the streets of Sydney. Let's explore what makes this opportunity so unique and enticing: At Destination Roll, we believe that age is just a number when it comes to pursuing your dreams.

Our franchise opportunity is open to individuals aged 30 and above, who are eager to dive into the quick-service restaurant industry. No prior chef or food experience is required. We value your entrepreneurial spirit and believe that with the right training and support, anyone can flourish in the world of business.

Destination Roll has been on a culinary mission since its inception in 2010. With the goal of bringing mouthwatering Vietnamese flavours to the heart of Sydney, our brand has quickly become a favourite among foodies and locals alike. The heart of our culture revolves around three key pillars: great food, fast and efficient service, and unbeatable value. It's a culture that attracts loyal customers and fosters success.

Now is the perfect time to seize the opportunity and join the Destination Roll family. With our passion for great food, a focus on efficiency, and a commitment to your success, Destination Roll is more than a franchise—it's a flavorful adventure that awaits you. No prior food experience is required, just your appetite for success and a love for delectable Vietnamese delights.

Discover the world of flavours, embrace the entrepreneurial spirit, and embark on a journey like no other. Become a part of Destination Roll, and together, let's savour the taste of success!

Benefits of owning a Destination Rolled franchise

Simple Business Model:

Destination Roll presents a simple and efficient business model that sets you up for success from day one. Our warehouse and central kitchen handle everything, making your daily activities a breeze. With streamlined operations, you'll find yourself constantly busy, with customers queuing up for our delectable offerings. The routine and flexibility of being a business owner at Destination Roll give you the perfect balance between structure and autonomy.

Customer Loyalty:

At Destination Roll, customer loyalty is ingrained in our culture. Our popularity speaks for itself, as there are always queues of eager food enthusiasts lining up to taste the incredible flavours we offer. The "grab and go" concept, with mouthwatering options under $15, attracts a loyal customer base who keeps coming back for more. With freshly baked bread made right in front of their eyes, we guarantee a delightful and memorable experience with every visit.


One of the many perks of joining the Destination Roll family is the flexibility it offers. As a franchisee, you have control over your trading hours, allowing you to tailor your operations to your local community's needs. This adaptability ensures you can cater to different schedules and capitalise on peak times for maximum foot traffic.

Multiple Locations:

Destination Roll's success story is amplified by our ability to thrive in multiple locations. Whether it's high street locations, shopping villages, or plazas, we leverage high foot traffic areas to ensure our brand reaches a wider audience. As a multi-site operator, you can expand your franchise presence, tapping into different markets and unlocking new growth opportunities.

Low Investment with High Returns:

With an estimated price point under $150k, Destination Roll offers a low-investment franchise model with the potential for high returns. Our efficient business operations, combined with our ongoing support, help you optimise your investment and generate significant profits. As a franchise owner in a shopping village or plaza, you capitalise on the constant influx of potential customers, setting yourself up for financial success.

Ongoing Support:

Our commitment to your success extends well beyond the initial training phase. The Destination Roll team stands by you with ongoing support to ensure your franchise continues to flourish. Our experienced operations team and hands-on owners are readily available to assist with any queries or challenges you may encounter. Furthermore, our central kitchen and warehouse facilities remain at your disposal, allowing you to focus on providing exceptional food and service to your customers.

Discover the unparalleled flavour and success that Destination Roll offers. As a franchisee, you'll be part of a beloved brand with a proven business model, loyal customer base, and a passion for excellence. Step into the future of quick-service restaurant franchising, where simplicity, flexibility, and mouthwatering Vietnamese delights await you. Join the Destination Roll family and let's create a truly flavorful journey together.

Brand Recognition:

With a massive 12-store network already in operation and 4 signed leases on the way, it's no wonder the Destination Roll team have their eyes on expansion and rapid growth across NSW and Victoria, with a possibility of moving into QLD in the near future.

Strong Supplier Network:

Through the development of the brand, systems and partnerships, Destination Roll has been able to cement solid supplier networks and create a huge central kitchen to support all businesses.


Training will include 2-4 weeks in Sydney!

You will get hands-on experience in an existing store and the owners and founders will support you to ensure that you have all the necessary skills and experience to open your own store.

Industry Growth:

More and more people are choosing convenience for lunch! Food franchises and quick-service restaurants have shown strong growth in recent years, especially with the introduction of takeaways and deliveries.



It took two years of dedication and perseverance to perfect their unique recipe, ensuring that every bite would transport customers to a culinary haven. This meticulous attention to detail gave them an unparalleled advantage, eliminating the need for a baker and those long, daunting nights. It's a dream come true for the pair. The couple both hail from hardworking families with baking backgrounds. However, Thu Ba realised her true calling was to be her own boss and embarked on the journey with Tam.

In 2010, they proudly opened their first Destination Roll store in Parramatta, followed by a second shop. Their concept revolves around the innovative "bake on demand" approach, allowing them to start at 8 am, bake fresh bread during lunch, and avoid late nights.

This philosophy ensures a fantastic work-life balance, and their dedication to quality and authenticity has led to an impressive expansion. With a whopping 12 locations in Sydney and Melbourne and four more leases confirmed, Thu Ba and Tam are excited to share their love for bánh mì with even more communities as they continue to grow their franchise business.

Enquire now to find out more!


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