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CORE+ - Yoga, Pilates + Group Fitness Franchise

CORE+ is Australia’s first Yoga, Pilates + Group Fitness Franchise combining multiple class options under one roof.


CORE+ is Australia’s first Yoga, Pilates + Group Fitness Franchise combining multiple class options under one roof with unique formats you can’t get anywhere else.

CORE+ is not a gym, and it’s no ordinary Pilates studio. We create modern group fitness experiences that fuse together the best parts of Pilates, yoga and functional movement from around the world to create never-before-seen class formats you can’t get anywhere else.

Since 2015, we’ve been working hard to create innovative, results-driven, class-based fitness programs that build stronger, healthier and more resilient bodies and minds.

We don’t believe in intimidation or expectations, but we do believe in world-class instructors, modern studio spaces, the vibrant CORE+ community, a rewarding career, ongoing support and our dedication to helping people become the best version of themselves.

Are you ready to join us? We currently have multiple opportunities for new CORE+ studios in suburbs across Melbourne, Sydney, Brisbane, Gold Coast, Adelaide and Perth. Check out our business listings to find yours.


We might be part of the big and bustling $81.2 billion global fitness industry, but relying on the size of the industry alone is not enough for us. CORE+ is different.

Here’s just a few of our favourite reasons why we do what we do.


Significant research and development goes into creating every one of our unique class formats, to ensure they deliver a total sensory experience: each class comes with a curated music playlist, the sequences aren’t repetitive, and our clients are never, ever bored.

Meanwhile, our multi-format, flexible studio spaces are developed and built by the best designers, architects, branding agencies, and builders, and are fitted out with state-of-the-art equipment, from our yoga mats to our reformer beds.


We’re leading the charge when it comes to training and development in the fitness and wellness industry. Our in-depth instructor training programs are second-to-none… but that’s not where we leave it. We also offer regular class sequencing workshops for our Studio Partners and instructors, to ensure everyone in the CORE+ team stays at the top of their game. Our finger is on the pulse of global fitness and wellbeing trends, and we’re constantly innovating and evolving.


We’re proud (but not surprised) of our high retention rates of our owners, instructors and clients - these people live and breathe the CORE+ way of life! We work collaboratively with our Studio Partners on a daily basis, give passionate instructors a chance to do what they love (and lots of it) and our clients don’t just workout and run. There’s a sense of community and relationship-building between our teams and clients unlike anywhere else.


CORE+ is all about creating fairness and a culture that celebrates shared success. It’s for this very reason we’ve carved up extra-large, exclusive territories for each studio, to make sure you’re collaborating - not competing - with your neighbouring CORE+ team.


When it comes to ongoing support for CORE+ Studio Partners, we’ve thought of everything. We’ll help with the initial set-up of your studio with site selection and lease negotiations.

Before construction begins, our architect and branding agency will work collaboratively with you to design and document the plans for your fit-out. We’ll assist you in recruiting your trainers, provide you with agency services for everything from graphic design and copywriting to social media, and give you loads of opportunities for marketing and PR. Hey, we’ll even throw you a launch party when you open your doors!


Only 10 steps stand in between you and opening the doors of your very own CORE+ studio:

  1. Send us an online enquiry
  2. Our Founder, Amy King, will give you a call
  3. Try out a CORE+ class with a complimentary pass
  4. Meet with Amy and our Managing Director to go over the important stuff
  5. Fill in an application form to become a CORE+ Studio Partner
  6. Pay a fully-refundable deposit and receive our Franchise Agreement and Disclosure Document
  7. Finalise the deal and sign that contract!
  8. Start CORE+ training and on-boarding
  9. Find the ultimate site and collaborate with our design team
  10. Launch your very own CORE+ studio!


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