Iconic American burger brand is expanding its blueprint into Australia

13 September 2022

DC Strategy, Australia’s premium franchise consulting firm are excited to announce the international partnership with Wendy’s.
The iconic American hamburger brand, Wendy’s has an ambitious strategy to accelerate global growth and expand its brand presence into and across Australia through recruiting master franchisees. 
Wendy’s is the world’s third largest quick service restaurant burger brand. Whether you know Wendy’s for its iconic square hamburgers or famous Twitter presence, the brand is an established name in the food and beverage industry in markets around the world.  
American founder Dave Thomas opened the first Wendy’s restaurant in 1969 with an unwavering commitment to serve fresh, high-quality food at a fair price in a comfortable atmosphere. He focused on quality from the very beginning, with “Quality as Our Recipe” as a core value from day one. 
Dave also knew he wanted to run the best restaurant in the world, a dream he set for himself as an eight-year-old boy. Dave introduced the franchise business model to Wendy’s, which enabled Wendy’s to open a record 1,000 restaurants in the first 100 months of operations.
More than 50 years later, Wendy’s remains committed to honour Dave’s long-standing legacy, his core values and continues to focus on bringing more Wendy’s to more people. The brand has approximately 7,000 restaurant locations around the world, with plans for significant international expansion. 
The Wendy’s Company is looking for world-class, experienced franchise partners with strong operations experience and a proven track record for growing brands in Australia. The brand is also focused on building long-term relationships with partners who share Wendy’s values, commitment to quality, and passion for fast food done the right way. 
With the brand's motto “Fast food done right”, Wendy’s food is fresh using honest and high quality ingredients creating a craveable taste. The brand Offers friendly and fast services using frictionless ordering applications. Wendy's creates joy and opportunity through food, family and community.
The iconic hamburger chain is deeply committed to its franchisees’ success. The training and support is designed to maximise profitability with operational precision and top-tier market and industry analysis. 
Join the Wendy’s family today.
Are you committed to quality, without cutting corners?  Wendy’s will work with franchises to leverage the analytical capabilities and insights to inform development strategy across the country.

Interested in finding out more? Contact franchise