American brand Phenix Salon Suites, enters the Australian market

15 July 2022

Phenix Salon Suites is a fast growing property management franchise that gives an opportunity to Salon/lifestyle professionals to have their own salon suite. The unique business model has been successfully deployed to over 300 locations around the globe and now it's Australia’s turn.

Founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, after noticing a gap in the American market. The majority of booth renters are provided very little support to ensure their success. There is a passion within lifestyle professionals to operate there on Salon but might lack the financial resources. With this, Phenix Salon Suites® was born, establishing a new experience and opportunity for Lifestyle Professionals to own and operate a business at a fraction of the cost of traditional salon settings.

Phenix Salon Suites operates as a co-working concept with franchisees running the property and facilities that are leased and occupied by lifestyle professionals. The salon suite concept is being enthusiastically embraced by industry experts as it empowers them to control their own hours and keep more of their earnings for themselves. Bill Edwards a Senior Global Representative comments,

This creates a unique situation, as franchises can have no experience in the beauty or hair industry but have the opportunity to enter the lucrative Australian property market with the assistance of a global brand.“We like the Phenix model as it is much simpler to operate than our other franchise businesses”, Aaron Patel, UK Phenix licensee and multi unit franchise of Subway®, Starbucks® and Snap Fitness® comments.

Having experienced global success throughout the United States, Europe, the model is now coming to Australia. James young from DC Strategy can’t contain his excitement:

“Phenix is a unique brand to work with, having a co-working concept and operating as a property management franchise. Typically, we haven’t seen this concept operating in Australia but with the proven success of their business model around the world it’s very exciting to connect with individuals, wanting to get into the property market and have the support of a brand like Phenix Salon Suites. It’s already looking like it’s going to be a very popular brand”. 

It will be exciting to see what happens to the salon in Australia and who will take on this opportunity. 

James Young and representatives from Edwards Global Services are coming to Sydney at the start of July. Whether you join in person or via online, this meet and greet style event will be a great opportunity to explore further franchise options with Phenix Salon Suites®.

Interested in finding out more? Contact franchise