Lollipop’s Brand Thriving with Three Playlands Sold

22 July 2022

Lollipop’s Brand Thriving with Three Playlands Sold

Lollipop's is swiftly growing their brand across Australia, with the help of DC Strategy, confirming thrilling new stores sold to three separate groups of passionate and dedicated franchisees in Ellenbrook and Bentley in Western Australia, and Hurstville in New South Wales. The state has proven to be a thriving location for the brand and has not been stirred by the lockdowns experienced by the Eastern Seaboard.

One of the key components for a profitable playland is the initial site selection. They complete a full demographic analysis to ensure franchisees have the best chance of success.

James Young Head of Recruitment for DC Strategy states, “We have seen a huge increase in quality enquiries in 2021 with this year being the busiest for the Lollipop brand in 7 years of DC strategy working with the group. Not only are we seeing quality candidates but there are multiple groups trying to secure the same territories. Lollipop’s provides large exclusive territories and this means we have limited opportunities remaining”.

Lollipop's Playland and Cafe is an established franchise network across Australia, New Zealand and Indonesia, and the business has made a strong name for itself in the indoor recreation industry. Since 1993, they have been getting over 10 million children active through play.

The brand implements brightly coloured uniforms, bubbly personalities, a professional environment, to maximise children’s fun and to encourage repeat visits.

Children’s play centres are part of a rapidly growing industry, where franchisees will be working towards a high level of return that will be rewarded via a successful and profitable business.

Territories are currently available for potential franchisees in Western Australia, Victoria, New South Wales, Tasmania, Northern Territory, and South Australia.

Enquire today to find out more.


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