TORRANCE, Calif. – Ray Ochoa has owned the Minuteman Press franchise in Torrance, CA since November of 2016. Before buying the business, Ray was no stranger to the printing industry. Ray shares, “I’ve been in printing all my life. I graduated from Don Bosco Technical Institute located in Rosemead, California, which was part of five-year program combined with high school. We spent half of each day on academics and the other half on vocational training. After completion of the program, I went straight into the workforce.”
Throughout the course of his career prior to Minuteman Press, Ray worked all over Los Angeles, Texas, and Atlanta for large printing companies that worked with big businesses. Ray says, I worked my way up from press operator to sales to several levels of management. One of my jobs was doing sales for an entertainment print company doing theatrical printing, banners, posters, and printing for home entertainment. We had clients like Sony, Warner, and Paramount.”
First Order Leads to Bigger Business
Ray’s hard work in his previous career paid off when out of the blue, one of his clients from the entertainment industry called with a rush project for a friend of his. They hadn’t talked in years but they remembered Ray from his outstanding service. Ray says, “I get a call from my contact to see if I could help with a rush printing job for SoCalGas. They needed super-fast turnaround for sales sheets. I didn’t hesitate and fulfilled the order that same day.”
Turning around that small print project of 2,500 sales flyers same day lead to the larger month-long project which included painting and large format graphics for the SoCalGas ERC (Energy Resource Center). SoCalGas happens to be the nation’s largest gas distribution utility. They service 21.1 million consumers for the past 150 years and are a subsidiary of SEMPRA Energy. Ray says, “You never know where that next big client will come from. The client was impressed with our quickness and efficiency, and this kick-started everything that was to come between the partnership of Minuteman Press and SoCalGas.”
As the business relationship grew, so did the scope of the orders. Ray says, “The team at SoCalGas is so busy and they come to me to turn printing around on a dime. I was used to working with entertainment companies and ad agencies with short timeframes, and so I carried that with me to Minuteman Press. We have fast service, quick turnaround, and can handle high-level commercial printing.”
Today, in order to service the SoCalGas marketing division with top quality, fast turnarounds and very competitive pricing, Ray and his team consider themselves an extension of the marketing team. He says, “When we hear of a potential project coming our way we purchase the paper right away and communicate with SoCalGas that we are ready to, willing and able to jump!”
Ray continues, “We have delivered through so-called client emergencies, dilemmas, and timeframe issues, even if it means stepping out of our comfort zone. When SoCalGas needed a shipping container to be painted and have vinyl graphics added and installed, I managed the whole project including lining up the painters. They have come to trust me to get the job done, and it is very gratifying to keep delivering for their team.”
30-Day Project Sparks Record Sales Month
It is no surprise that when SoCalGas needed to complete a 30-day project in lightning fast time, they turned to Ray Ochoa and Minuteman Press in Torrance. Ray shares, “They came to me with a huge project. There’s a push here in California for companies like SoCalGas to be carbon free by 2030, creating a big push for electric energy. SoCalGas has initiated a process where they add hydrogen to natural has, which is an intermediate step before going green.”
Ray continues, “With that said, SoCalGas has its headquarters in downtown Los Angeles but has facilities all over Southern California, including their Energy Resource Center (ERC). As a result, they built a carbon-free hydrogen home – otherwise known as H2 Home – and they tasked me with doing all of the prep work, painting, and graphics installations.”
For this project, Ray acted as the project manager in addition to handling all of the printing later on. He says, “I was there every morning at 7:30 am for their construction meetings, listening to everything that was happening. We went in there and prepped/painted all of the equipment and even the rooftops. We carefully measured each piece of equipment and then had graphics installed on every single piece that was built to those measurements.”
The completion of this project not only helped Ray achieve a record sales month, it also has created even more business afterwards. Ray explains, “This initial project was 30 days and we had tight deadlines so they could hold their grand opening for the facility. Since then, we have also printed a lot of collateral materials for SoCalGas. They had a special request to have their marketing materials printed on FSC paper that is 100% recyclable, and we got it done. We’ve also done graphics for their trucks as well as a 200-ft. banner.”
When asked for the keys to his relationships with clients like SoCalGas, Ray says, “It’s all about customer service… understanding what is needed, when it’s needed and delivering it to them without exception! You are that problem-solver and you need to build that reputation as a trusted business partner.”
“When it comes to doing business, there are three keys:
1. We are in the happy customer business;
2. We need to make a profit;
3. We want to have fun doing it!”
-Ray Ochoa, owner, Minuteman Press, Torrance, CA
Additional Quick Questions and Answers
On doing business in Torrance, CA: “Torrance is a big city with a rather large footprint. We are a beach city with restaurants, manufacturing, and attorneys, etc. The three primary ways I’ve grown my business are through marketing, building my reputation, and cultivating personal relationships.”
On products and services: “High-demand products are all of the different kinds of signage – pullup banners, vinyl banners, window clings, large format, and stickers.”
On support from Minuteman Press: “I graduated from that five-year program in 1985 and have been in printing since that time. What I liked about Minuteman Press the most was FLEX – from order entry to reports, it’s such a valuable tool. I also liked the capped royalties and the local support. If I need help, my RVP Dan Byers or anyone on the team at World HQ is there.”
Advice for Others:
“1. Customer service – this is the most important.
2. Follow the Minuteman Press system. Also, maximize the capabilities of FLEX.
3. You are there to serve and to help. Buyers are trusting you. If they pick the wrong vendor, they can lose their jobs. Mistakes happen, so make up for them, and say ‘this is what I’ll do for you.’ Clients may sign off on the proof but you have to look beyond that and make things right when needed.”