NATIONAL BRAND, NATIONAL REACH, LEVERAGING THE SVN® PLATFORM: A FRANCHISING CASE STUDY

05 May 2015

FRANCHISE OWNER

Cliff Hockley, CPM, CCIM, Executive Director of Sperry Van Ness®/Bluestone & Hockley in Portland, Oregon. 

CHALLENGE

Cliff Hockley and his wife Julie purchased Bluestone & Hockley Real Estate Services 28 years ago. They invested time and money to build their firm, an independent commercial real estate firm providing property management and commercial brokerage services, into a significant regional player. The firm primarily focused on multi-family, commercial and community association management, property maintenance and property sales and leasing. Hockley felt he often lost business to large national firms in the Portland area because of the perception that Bluestone & Hockley was a small local firm and couldn’t compete for larger listings and Advisor recruitment. Hockley wanted to change this perception, and further grow his firm. He began seeking a national platform with strong brand recognition in order to compete in his market. 

SOLUTION

To achieve his goals, Hockley opened a Sperry Van Ness (SVN) franchise in June of 2011. Upon joining, SVN/Bluestone & Hockley was grossing about $715,000 in brokerage revenue. Gaining major brand alignment with SVN, the 6th Most Recognized Name in Commercial Real Estate, Hockley’s firm grew their brokerage revenue to $2.2 million in just over three years. 

Through SVN’s valuable tools and resources, including CRE webinars and a highly effective on-boarding program, SVN/Bluestone & Hockley was able to recruit 10 new Advisors since aligning with SVN. Both the property management and brokerage divisions of SVN/Bluestone & Hockley have benefitted from SVN’s visibility and reach. The firm hopes to reach $3 million in gross revenue in 2015. 


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