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Living Vitality is a well-established business with a strong track record and loyal customer base. It has been operating for nearly six years and has been operating solely as an e-commerce business for the past four years. It focuses on the growing sectors of alternative Health & Wellness and Lifestyle and the demographic is predominantly 25-35 year old, female with high net disposable income.
The business focuses on natural and alternative health remedies, essential oils, essential oil diffusers, Chinese Medicine, supplements, the Healy (a new personal medical device) and high-end water filters and bottles. The business has benefitted greatly from the growing trend in self-care, wellbeing, emotional supports, and natural therapies and is experiencing a significant and growing return from loyal customers. Its customer base is now nearly 9,000 of opt-in members who contribute a significant 20% of sales revenue. It also has a loyal Instagram and Facebook following.
It offers two Multi-Level Marketing (MLM) business opportunities: dōTERRA and the new company, the Healy, which is set to take off exponentially in Australia, as it has around the rest of the world.
dōTERRA is a brand which now sells itself and the company has become the number one MLM company in the world. It became a billion-dollar brand within 12 years of launching. It offers top-quality, therapeutic-grade, digestible oils that are used for home healthcare and wellness. Importantly, the oils can now be purchased with NDIS funding – which opens up a whole new target market base.
The Healy is brand new to Australia. This is the pre-launch period and sales are already very exciting. Official launch is in March 2021, so Living Vitality is well ahead of the game. The Healy is a portable medical device for personal use which has been proven in Europe to cure acute pain, fibromyalgia, migraines, depression, anxiety, stress and sleep disorders. Its parent, the Time Waver, has been used in European clinics for over 12 years. It is a frequency device which emits high vibrational frequencies into the body via wristbands and electrodes. It offers 120 different programs with over 144,000 different frequencies. It is also available for NDIS funding. The cost of the Healy varies between $850 and $3,800 depending on the model chosen, and commission is 40% net. The earnings potential from this side of the business is particularly exciting.
For more information, please contact us by using the form below.
Can be run from home. Anywhere in Australia.
The area that I'm most excited about for the business is the revenue opportunity presented by The Healy. The device has only been available on the website for six weeks and in that time we have sold 11. Three of those have been the Resonance, at $3,850 and three have been the Healy Health at $1,695. This is before the product has even been officially launched in Australia - demand is already rapidly increasing and I am now receiving calls about this device almost every day. The commission structure is extremely generous and because it's also an MLM company, there's potential to earn residual income also. Residual sales are highly likely because many of those purchasing the Healy are therapist who will sell to their own client base - those buying it include psychologists, OTs, counselors, physiotherapists and hypnotherapists. The potential really is considerable. Please feel free to research the Time Waver machine which has a clinical track record in Europe for over 12 years - the Healy is a smaller version of the Time Waver. Even if you don't end up buying Living Vitality, I'm more than happy to assist you if you're interested in the Healy!
However, the biggest area of expansion for Living Vitality will be to launch into organic sources of revenue and social media - both of which are relatively untapped areas of potentially enormous business revenue. Both areas represent relatively low-cost customer acquisition compared to the rather costly outlay for Google Ads. Any increases in new business in this area will therefore represent a significant increase in profit margins.
To further qualify the above, in 2018, 65% of Living Vitality's business was organic. However, Google changed its algorithms in that year, focusing more on the whole user experience and less on ad relevance. This negatively affected the business for a while, for example because our website pictures were of too high a quality, and that affected our page download speeds. Although this has improved since our website relaunch early 2019, Living Vitality has not actively targeted the organic or social media markets, and income from organic sources of revenue remains at around 17%. This means there remains huge gains to recover from this source of income. About 70% of our business currently comes from the more expensive revenue stream of GoogleAds. To this end, I've just appointed an SEO consultant to grow this side of the business - The Search Engine Shop.
Social Media is the next revenue stream to target. I'm just about to appoint a social media consultancy called The Social Cue to revamp our Facebook and Instagram accounts and to make regular posts and likes on our behalf. There's so much more we have yet to achieve through this income stream.
The business has recently undergone a branding and redesign with Birdcage Marketing and The Social Cue at a cost of $3,000. The new logo represents the earthy and organic feel of the company and builds a sense of trust and continuity. It also reflects the young customer demographic from which we receive the majority of our business, and encapsulates a more dynamic energy and lifestyle-oriented approach. This positions the brand perfectly for social media expansion.
The back-office of the website has recently undergone a total revamp by a Shopify expert from Grow Like an Elephant. The purpose of this was to make the website more user-friendly, increase conversions, turnover and profitability and reduce the time taken to service customers. The consultant redesigned the website sales funnel; revamped all our customer email communication; introduced sales incentives and database incentives; introduced Klaviyo to replace Mailchimp as the email operating system; and introduced Gorgias, a centralised customer servicing initiative. As a result, customer enquiries and profitability have already increased. The website now has a solid, efficient foundation, strong bones and increased visability and clarity. The initiative cost $8,500 and a rull report and invoices are available.
In addition to the above, expansion potential also lies in a number of other initiatives such as regular website maintenance. Traditionally, I have been too busy to handle this effectively on my own as I am also working on a number of other projects such as my Masters Degree. Regular blogs, articles and website tweaking always sees an immediate upturn in organic website traffic. The addition of videos and tutorials would also benefit sales greatly.
Direct Mailing of our regular customer database is another initiative that could be undertaken on a more regular basis to maximise an existing and organic income stream.
The wholesale side of the business to Health Food Shops is another untapped area. We supply health food shops with aromatherapy diffusers. We currently supply Go Vita but have not yet made a concerted effort into this untapped market.
The overseas market is another untapped area. We have supplied the US, Canada and France with our product, but as of yet we haven't solicited the overseas markets.
This is a retail space that is currently exploding in popularity - particularly with the new emphasis on personal wellness due to the current global situation. This means that new companies are entering the scene but this business already has a online history and an algorythmic track record with Google Ads. It has seen many other companies come and go over the past six years. It also has an existing customer base of nearly 9000 loyal customers from which we currently receive 20% of our business. It also has 2,500 followers on Instagram and over 2,000 on Facebook. It also has a wholesale customer base of health food shops and online retailers for our diffusers and this has huge untapped potential. Overall, Living Vitality is in a very well-established and strong position to outlast other competitors - as it has already done.
I love this business and part of me doesn't want to sell it because of its huge potential. However, I only started it for pocket money to support myself while I finish my Masters Degree.
I fell in love with the business so much that I put my Masters on hold and focused on the business instead. Now it's time to get back to my first career and I have to choose.
I want this business to succeed. I want you to succeed in it. And I would be happy to be involved in some way. Writing is my passion, I used to be a financial journalist in the UK, and I want to finish my degree and establish a new business writing and in spirituality.
Living Vitality is perfect for someone who wants to work part-time or for a mother/daughter/siblings who want to create their own career.
Monday to Friday 9am to 5pm.
20 hours of support and training will be given as part of the contract over a one to two week period.
I will be happy to provide ongoing marketing consultancy at $100 p/h.
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