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Living Vitality is a well-established business with a strong track record and loyal customer base. It has been operating for over six years and has been operating solely as an e-commerce business for over four years. It focuses on the rapidly growing sectors of alternative Health & Wellness, Wellbeing & Lifestyle and the demographic is predominantly 25-40 year old, female with high net disposable income.
The business focuses on natural and alternative health remedies, essential oils, essential oil diffusers, Chinese Medicine, supplements, and high-end hydrogen water filters and bottles. The business has benefitted greatly from the rapidly growing trend in self-care, wellbeing, emotional support, and natural therapies. The world has changed. People are now more aware of the need to protect their health and wellbeing and this will continue to benefit the company for years to come.
The company is enjoying a significant and growing return from loyal customers. Its customer base consists of over 9,500 opt-in members who contribute a significant 20% of sales revenue. It also has a loyal Instagram and Facebook following.
dōTERRA is a brand which now sells itself and the company has become the number one MLM company in the world. It became a billion-dollar brand within 12 years of launching. It offers top-quality, therapeutic-grade, digestible oils that are used for home healthcare and wellness. Importantly, the oils can now be purchased with NDIS funding – which opens up a whole new target market base.
For more information, please contact us by using the form below.
Can be run from home. Anywhere in Australia.
The biggest area of expansion for Living Vitality will be to launch into organic, SEO, sources of revenue and digital marketing/social media - both of which are relatively untapped areas of potentially enormous business income. Both areas represent relatively low-cost customer acquisition compared to the rather costly outlay for Google Ads. Any increases in new business in this area will therefore represent a significant increase in profit margins.
To further qualify the above, in 2018, 65% of Living Vitality's business was organic. However, Google changed its algorithms in that year, focusing more on the whole user experience and less on ad relevance. This negatively affected the business for a while, for example because our website pictures were of too high a quality, and that affected our page download speeds. Although this has improved since our website relaunch early 2019, Living Vitality has not actively targeted the organic or social media markets, and income from organic sources of revenue remains at around 17%. This means there remains huge gains to recover from this source of income. About 70% of our business currently comes from the more expensive revenue stream of GoogleAds. To this end, I've just appointed an SEO consultant to grow this side of the business - The Search Engine Shop.
Social Media is the next revenue stream to target. I have just appointed social media consultancy called The Social Cue to revamp our Facebook and Instagram accounts and to make regular posts and likes on our behalf. There's so much more we can yet achieve through this income stream.
In 2020 the business underwent a re-branding exercise and subsequent redesign with Birdcage Marketing and The Social Cue at a cost of $3,000. The new logo represents the earthy and organic feel of the company and builds a sense of trust and continuity. It also reflects the young customer demographic from which we receive the majority of our business, and encapsulates a more dynamic energy and lifestyle-oriented approach. This positions the brand perfectly for social media expansion.
In 2020, the back-office of the website underwent a total revamp by Shopify expert Grow Like an Elephant. The purpose of this was to make the website more user-friendly, increase conversions, turnover and profitability and reduce the time taken to service customers. The consultant redesigned the website sales funnel; revamped all our customer email communication; introduced sales incentives and database incentives; introduced Klaviyo to replace Mailchimp as the email operating system; and introduced Gorgias, a centralised customer servicing initiative. As a result, customer enquiries and profitability have already increased. The website now has a solid, efficient back office foundation and structure as well as increased visability and clarity. The initiative cost $8,500 and a rull report and invoices are available.
In addition to the above, expansion potential also lies in a number of other initiatives such as regular website maintenance. Traditionally, I have been too busy to handle this effectively on my own as I am also working on a number of other projects such as my Masters Degree. Regular blogs, articles and website tweaking always sees an immediate upturn in organic website traffic. The addition of videos and tutorials would also benefit sales greatly.
Direct Mailing of our regular customer database is another initiative that could be undertaken on a more regular basis to maximise an existing and organic income stream.
The wholesale side of the business to Health Food Shops is another untapped area. We supply health food shops with aromatherapy diffusers. We currently supply Go Vita but have not yet made a concerted effort into this untapped market.
The overseas market is another untapped area. We have supplied the US, Canada and France with our product, but as of yet we haven't solicited the overseas markets.
This is a retail sector currently exploding in popularity - particularly with the new emphasis on personal wellness due to the current global situation. This means that although new companies are entering the scene, this business already has a online history and an algorythmic track record with Google Ads. It has seen many other companies come and go over the past six years. It also has an existing customer base of over 9500 loyal customers from which we currently receive 20% of our business. It also has 2,500 followers on Instagram and over 2,400 on Facebook. It also has a wholesale customer base of health food shops and online retailers for our diffusers and this has huge untapped potential. Overall, Living Vitality is in a very well-established and strong position to outlast other competitors - and it has already done so.
I love this business and part of me doesn't want to sell it because of its huge potential. However, I only started it for pocket money to support myself while I finish my Masters Degree.
I fell in love with the business so much that I put my Masters on hold and focused on the business instead. Now it's time to get back to my first career and I have to choose.
I want this business to succeed. I want you to succeed in it. And I would be happy to be involved in some way. The business would benefit hugely by being taken to the next level, and unfortunately I don't have the business skills to do that on my own. My passion is writing and I now need to get back to that.
Living Vitality is perfect for someone who wants to work part-time or for a mother/daughter/siblings who want to create their own career.
Monday to Friday 9am to 5pm.
20 hours of support and training will be given as part of the contract over a one to two week period.
I will be happy to provide ongoing marketing consultancy at $100 p/h.
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