9-year Shopify store selling vegan bake mixes to a niche market - vegan and gluten free bake mixes. Easily made profitable again by the right person.
Key Highlights:
- Bake Mixes is an Australian Shopify store that has been operating since 2015, specializing in the sale of dry goods—a range of baking mixes, muffins, pancakes, cookies, and 7 bliss balls.
- The company monetizes its operations primarily through e-commerce sales and direct shipping
- Utilizing key platforms such as Google Analytics, Shopify, Amazon Seller, PayPal, Square, and Xero, Bake Mixes has established a solid technology infrastructure to support its business operations.
Financials:
As an established player in the e-commerce food and beverage industry, Bake Mixes has experienced consistent growth since its inception in 2015. The company's revenue is predominantly generated through online sales, however, we have just not had the time to properly manage it over the last year, so sales have dropped. Previous year's sales were $84k, but last year they significantly dropped to $18k. This is because not enough time was spent on driving customers to the website.
Operations:
We operates primarily through e-commerce and direct shipping. The products are stored at our house, and we fulfil them using Sendle. We have also (previous to COVID) had several health food shops stocking our goods, so there is a wholesale market there too.
Customers:
We target audience primarily consists of home bakers, baking enthusiasts, and individuals seeking convenient, high-quality GLUTEN-FREE and VEGAN baking products. The company caters to a customer base of allergy sufferers, mothers trying to feed their kids healthy food and health-conscious individuals, providing a solution for those who may lack the time, expertise, or access to a wide range of baking ingredients. The ease of online ordering and direct shipping options further appeal to busy individuals who prefer the convenience of having premium baking mixes delivered straight to their doorsteps.
