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Established Online Undershirt Business For Sale

Sandgate, Queensland, Australia
Asking Price:
Under $100K (AUD) Inventory / Stock included
Sales Revenue:
Under $100K (AUD)
Cash Flow:
$50K - $100K (AUD)

- Online undershirt business established in 2015
- Custom built WordPress website utilising woocommerce platform.
- Revenue: Dec 2015 - June 2016 ($88k), Jul 17 - Jun 18 ($149k), Jul 18 - Jun 19 ($101k), Jul 19 - Jun 20 ($36k), Jul 20 - Current (~$10.5k).
- Sales internationally to over 30 countries
- Custom made inventory and designs (IP all included)
- Minimal fixed costs with main costs relating to freight and fulfilment, inventory and advertising.
- Price $15k SAV (approx. $30k) o.n.o
- '4 Hour Work Week' model

I am selling my 'side hustle' after nearly 6 years as my full time job (and wedding/honeymoon....) has led to me giving it little attention over the last few years and as a result the business is slowing down. Looking to find a new owner to invest a little bit of time to bring it back to its former glory through some further marketing (or exploring other sales channels).

The business is a very simple business. It has only one product, premium undershirts, although there is some different sizing and colours.

The physical goods are made in India and sourced through a very reputable and ethical third party local agent. Tech packs for the design will be available if you wish to seek other providers and if you can source directly I'm sure there would be huge savings potential. However, using the agent makes this process effortless.

The goods are then sent directly to a third party fulfilment centre in Victoria where these are stored and shipped (previously I also had fulfilment centres in the USA and Wales). This is integrated directly to the website making this seamless and effortless for me as an owner. I can get 100s of orders in a day and it would require 0 work to fulfil. Further savings could be recognized if you would like to fulfil yourself.

The key effort from my side (which could also be outsourced if you wanted) is the marketing (nearly no effort in the last few years has seen sales decline and this is what needs some love!) and responses to customer queries.

The products achieve ~63% GP per sale providing great opportunities to convert sales through online marketing, either by influencer, PPC, SEO, etc.

This also comes with the associated Instagram and Facebook accounts (approx. 7k followers across the platforms).

Content prepared previously through two model photo shoots and influencer collaborations will be provided as well as a Logo suite and branding guide.

This is priced to go quickly to assist me in funding some other current personal endeavors.

For more information, please contact us by using the form below.

Property Information


Online Business

Premises Details:

Custom built Wordpress/Woocommerce website

Business Operation

Expansion Potential:

Currently the business is solely e-commerce and B2C.

Opportunities to sell B2B.

Reasons for selling:

Requiring money for other personal endeavours and no longer have the ability to invest time in the business due to full time work requirements.

Years established:

Other Information

Support & training:

Happy to assist in transfer.

Inventory / Stock value:
$30,000 (AUD) - included in the asking price
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Home based:
This business can be run from home.
This business can be relocated.

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