Established Australian B2B eCommerce business specialising in printed business products. Founded in 2011, it has grown into a repeat-order driven business that has serviced more than 3,700 customers over 14+ years.
The business solves a constant need: Australian businesses ordering quality printed products, delivered direct, without dealing with print shops. Its long track record, review profile and organic search presence keep new enquiries arriving daily.
Financials (trailing 12 months, September 2025 to August 2026)
- Revenue: AU$325,274
- Net profit (SDE): AU$53,508, a 16.5% margin
Net profit is shown as seller's discretionary earnings for an owner-operator. Owner-replaceable contractor costs, discretionary marketing and SEO spend, and one-off and non-cash items are added back. The full monthly P&L is available to serious buyers.
Key metrics
- About 970 orders in the last 12 months, with the last three full months averaging 121 orders a month
- Average order value about AU$338 ex GST
- About 690 paying customers in the last 12 months
- Repeat order rate about 33%, with about 61% of revenue from repeat orders, driven by the consumable nature of the products
- No customer concentration: the top 10 customers are about 15% of revenue and the largest single customer is about 3%
Operations
The business runs fully online with no inventory. Orders come in through the website or by email, are placed per job with established Australian wholesale trade printers, and ship direct to customers within 2 to 10 business days. Online orders are prepaid and established business accounts order on invoice. The owner spends about two hours a day on a laptop covering enquiries, quoting, job uploads and dispatch notifications, so the business is location independent. A part-time support contractor helps with order processing and quotes, and AI-assisted systems handle artwork preparation and front-line chat support.
Products
A wide range of printed business products, from stationery staples to branded consumables, with one product category driving the strongest growth and a large supplier catalogue not yet listed for sale.
Marketing
Growth has come mainly from organic search, direct traffic and repeat orders, supported by a highly optimised paid search account. Automated email flows run on a list of about 9,000 organically grown subscribers. Social channels remain untapped.
Competitive advantage
14+ years of trading history, discounted pricing agreements with leading Australian manufacturers, 100+ five-star reviews with a 4.9 Google rating, and a fully rebuilt website with proprietary AI design tooling that removes the need for a graphic designer.
Growth opportunities
Reactivate the dormant email database, raise prices that have remained unchanged for an extended period, add supplier product categories not yet listed, capture design service requests currently referred out, and open up social media as an acquisition channel.
Assets included
- Domains and complete websites
- Supplier relationships and pricing agreements
- Product catalogue
- Proprietary AI design tooling and automated systems
- Marketing accounts and data
- Customer database and email list
- Brand assets and creative materials
- SOPs, plus at least one month of postsale support and handover
Why acquire
A 14+ year old business with recurring B2B demand, no inventory, minimal owner hours and several growth levers that need execution rather than reinvention.
Reason for sale
The owners' family circumstances have changed and the operator is focused on another business, so they are passing it on to someone with the time to grow it.
The business name and website are shared with serious buyers on enquiry.
