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Established Australian Gifting E-Commerce Brand And Digital Assets For Sale

Melbourne, Victoria, Australia
Asking Price:
On request
Sales Revenue:
$314,932 (AUD)
Cash Flow:
On request

Established Australian premium gifting ecommerce brand offered as a complete digital asset acquisition after more than five years of development and trading.

The acquisition includes a highly valuable premium .com.au domain, established Shopify ecommerce platform, brand and digital assets, approximately 3,000 live products, established customer database, SEO and search history, Google Ads and Meta advertising infrastructure, email marketing systems, social channels and an extensive supplier network.

The business operates a scalable hybrid model combining stocked products with supplier-direct fulfilment, reducing the inventory required to operate a substantial catalogue. Core categories include perfumes, candles, diffusers, home fragrance, bath & body, gift sets and lifestyle products.

Considerable time and capital have been invested in building the domain authority, customer base, supplier relationships, product catalogue, SEO content and advertising data. The platform is now positioned for an existing retailer or ecommerce operator to acquire and scale rather than starting from scratch.

This is an asset sale only, not the sale of the underlying corporate entity. The business is actively trading and this is not a distressed sale.

Further information and a Confidential Information Memorandum are available to qualified buyers.

Property Information

Location:

The online e-commerce business is currently operated from Melbourne, Victoria. The platform is location-independent and can be operated from anywhere in Australia.

Premises Details:

No dedicated retail premises or commercial lease required. The business currently operates from a home-based environment.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

Significant opportunity to scale through increased Google and Meta advertising, further expansion of premium perfume and home fragrance ranges, supplier-direct fulfilment, email automation, repeat purchasing, corporate gifting and additional sales channels. The existing infrastructure allows a buyer to focus on growth rather than rebuilding the platform.

Competition / Market:

The Australian gifting, fragrance and home fragrance markets are competitive; however, the business benefits from an established premium .com.au domain, 5+ years of trading history, an existing customer base, broad curated catalogue and established supplier relationships. The positioning is intentionally curated rather than marketplace-style.

Reasons for selling:

After more than five years building the brand, the owners are focusing on other ecommerce and consulting ventures. The business is actively trading and this is not a distressed sale. The opportunity is suited to a buyer who can take the established platform into its next stage of growth.

Trading hours:

Ecommerce store trades online 24/7. Current owner involvement averages approximately 15–20 hours per week.

Employees:
0
Years established:
6

Other Information

Support & training:

30-day transition and handover included, covering Shopify operations, supplier relationships, fulfilment processes, marketing systems and general operating procedures.

Owner financing:
Owner financing is available. Please contact the seller for more information.
Financing available:

Vendor finance may be considered for a suitably qualified buyer, subject to an agreed deposit, repayment terms and satisfactory due diligence. Terms negotiable depending on the overall offer and transaction structure.

Furniture / Fixtures value:
$100 (AUD)
Inventory / Stock value:
$7,500 (AUD)
Home based:
This business can be run from home
Relocatable:
This business can be relocated