NICHE BUSINESS – NO LOCAL COMPETITION – MULTIPLE OPPORTUNITIES TO BOOST REVENUE
HomesafeKids (HSK) specialises in the customisation of high-quality child safety gates and barriers for all internal domestic situations.
The business currently provides a turnkey product and installation service throughout the Melbourne metropolitan area and negotiates regional installations.
This unique business has installed or provided more than 3000 child safety barriers but is currently scaled back, waiting for the next stage of development.
Business Highlights:
- Current turnover approx. $150K pa with just one operative working 4 days (30 hours)
- HSK also delivers Australia-wide by customizing safety gates to client specification for self-installation
- Breakdown is approx. 70% local to 30% remote with an increasing number of ‘agencies’ using the service
- Multiple orders from New Zealand plus regular enquiries from around the world
- Clients include parents of babies entering the toddler stage, Family members with minding responsibilities, shelter organisations caring for mothers, and NDIS
- Relocated to factory premises during 2023-24 with increased national marketing, increased spending on Google ads, and an optimised website
- A huge increase in demand saw the business operating with 1 x F/T and 1 x P/T staff supplying and/or installing 15 gates per week at an average of $400 per gate, resulting in a net profit of 40%
- P/T operative has left, and the business owner is retiring
- All assets / equipment included – current owner will offer training and assistance for as long as necessary
HSK was originally a child safety assessment and implementation service, performing more than 1500 home safety assessments resulting in the implementation of a broad range of safety products.
The assessments identified that the greatest concern for parents was unprotected stairs and the desire to isolate areas to create child safety zones.
COVID precluded on-site installations for a prolonged period of time, so the business pivoted exclusively to providing child safety barriers for self-installation.
There are numerous opportunities for growth, including increased social media marketing, networking with maternal health centres and mothers’ groups, adding pet barrier products, implementing payment options like PayPal and Afterpay, and introducing a rental option.
A rental option could increase revenue of an installation by 200% to 300%.
Price: $200,000
